Hey @ProHockeyLife_ I went with my son and daughter to PHL to get some kit for this season. It's my 5 yr old daughter's 1st time playing. Shortly after getting into the store, she said "Hockey's for boys." Then I actually LOOKED around the store.

There wasn't a single poster, billboard, or sign, inside or out, featuring a female player. Not one. Aside from the occasional pepto-bismol pink piece of equipment and a few sections of women's clothing, there was no indication that women play this sport.

It took me a minute to clue in, but my 5-yr-old noticed. She kept looking at the posters and at one point asked where the girls were. That's an unfortunate message she took in right away.

We don't care about the availability of pink helmets - we want to see women players on posters as big & prominent as the men's. Women of all colors, in full gear, tearing up the ice. It would look great. It might turn a little girl into a life-long customer. #HockeyIsForEveryone

(wanted to tag @NWHL and @PWHPA in the last tweet but ran out of room)