Here's a way to do it.
Six categories, based on IO spread through communities and across platforms.
Designed to assess and compare ops in real time.
1. Did their content get picked up outside the community where it was originally posted?
2. Did it spread to other platforms or get picked up by mainstream media or high-profile amplifiers?
Most political spam and clickbait belong here. So does bot-driven astroturfing, like the Polish batch we found with @DFRLab.
@Graphika_NYC reported that here. https://graphika.com/reports/irans-broadcaster-inauthentic-behavior/
It posted on YouTube, Facebook and Twitter, but we've not yet found it getting picked up by authentic users on any of them. https://graphika.com/reports/spamouflage/
It's a transient category, because ops that make it this far are likely to get picked up by media.
Journalists: be careful what you amplify.
If researchers identify a Category Three, it's important to deal with it fast, before it gets worse.
Many ops try to achieve this by reaching out directly to journalists by email or social media.
This piece in the @latimes quoted two alt-right tweets Both were IRA trolls. https://www.latimes.com/nation/la-na-boycott-starbucks-twitter-20170130-story.html
The hashtag #BoycottStarbucks was trending Monday on Twitter, a day after Starbucks Chief Executive Howard Schultz pledged to hire 10,000 refugees globally over the next five years.https://www.latimes.com/nation/la-na-boycott-starbucks-twitter-20170130-story.html
H/t @citizenlab for their work in breaking this. https://citizenlab.ca/2019/05/burned-after-reading-endless-mayflys-ephemeral-disinformation-campaign/
Using Endless Mayfly as an illustration, this highlights the challenges of investigating & addressing disinformation from research & policy perspectives.https://citizenlab.ca/2019/05/burned-after-reading-endless-mayflys-ephemeral-disinformation-campaign/
This gives the op both much greater reach and much greater credibility.
Take care when you share.
Category Five. https://www.nytimes.com/2016/09/29/us/politics/google-trump-clinton.html
H/t @jc_stubbs for the great work on this.
(Most SI stories were Category Two.) https://uk.reuters.com/article/uk-britain-election-foreign/leak-of-classified-papers-ahead-of-uk-election-tied-to-russian-operation-reddit-idUKKBN1YA2IO
The leak and distribution of classified UK-U.S. trade documents online is tied to a previous Russian disinformation campaign, social media site Reddit said on Friday, fuelling fears that Moscow is...https://uk.reuters.com/article/uk-britain-election-foreign/leak-of-classified-papers-ahead-of-uk-election-tied-to-russian-operation-reddit-idUKKBN1YA2IO
There haven't been many. Let's keep it that way.
At one end, leaks. At the other end, Debbie Wasserman Schultz resigns. https://www.nytimes.com/2016/07/25/us/politics/debbie-wasserman-schultz-dnc-wikileaks-emails.html
Some prominent Democrats had called for the Democratic National Committee chairwoman to step down in the wake of emails revealing the party’s attempts to undermine Bernie Sanders’s presidential bid.https://www.nytimes.com/2016/07/25/us/politics/debbie-wasserman-schultz-dnc-wikileaks-emails.html
Get two opposing groups. Organise them into simultaneous protests. Tell them to bring their guns.
Nobody got hurt, but the potential was there.
H/t @mrglenn. https://www.chron.com/news/houston-texas/houston/article/Dozens-turnout-to-support-Houston-Muslims-7926843.php
A rally outside the downtown Houston Islamic Da'wah Center Saturday attracted about a dozen protesters, more than 50 counterprotesters and a local resident armed with a fully charged bubble machine....https://www.chron.com/news/houston-texas/houston/article/Dozens-turnout-to-support-Houston-Muslims-7926843.php
For example, Secondary Infektion was usually Category Two, but jumped to Category Five.
By the same token, the 2016 IRA reached Category Six, but the 2019 IRA only reached Category Two.
For example, how do Spamouflage Dragon (China), Endless Mayfly (Iran) and DCLeaks (Russia) compare?
Endless Mayfly: 4
As I've said so often: stay calm - but stay watchful.