Thread by @simonembanna, I TRIPLED my salary offers by learning @Tableau on a whim. Many [...]

I TRIPLED my salary offers by learning @Tableau on a whim.

Many of you are an online course and minor rebrand away from the salary you think is unattainable.

Here are courses I recommend for people (esp. those unemployed or underemployed) in biz/marketing/digital/comms:

Before we start.

Most of these courses are available via @I_learning which comes free with a premium @LinkedIn subscription. If you want deeper dives, look for online content creators who sell tactical courses.

Learning the below can help you rebrand as a data or digital analyst

@Google Analytics: https://bit.ly/3kLQ0bj
@Tableau: https://bit.ly/366WD48
@Adobe Analytics: https://bit.ly/368fVpx

Learning Adobe Reports and Analytics | LinkedIn Learning, formerly Lynda.com

Get up and running with Adobe Analytics fast and start analyzing the performance of your web properties and marketing campaigns.

https://bit.ly/3kLQ0bj

Learning the below can help you rebrand as a data scientist ⌗

@AirTable: https://bit.ly/3mRrW8T (TOTALLY FREE!)
SQL: https://bit.ly/307sHkl

SQL Essential Training | LinkedIn Learning, formerly Lynda.com

Learn how to use SQL to manage your database. Explore beginner-level tutorials on creating tables, defining relationships, and manipulating strings with SQL and SQLiteStudio.

https://bit.ly/3mRrW8T

Learning the below can help you rebrand as a social media advertiser or media planner.

Google Ads and AdWords: https://bit.ly/3mUhjlF
SEO: https://bit.ly/3i3gXFJ
Email Marketing: https://bit.ly/3csSo42
@MailChimp: https://bit.ly/3ib0GyR

Learning Mailchimp | LinkedIn Learning, formerly Lynda.com

Build a complete marketing strategy with Mailchimp. Learn how to create engaging emails, ads, and landing pages to grow your audience with this popular email marketing service.

https://bit.ly/3mUhjlF

Learning the below can help you rebrand as a social media advertiser or media planner.

@Facebook Ads: https://bit.ly/3czLzgX
@Instagram Ads: https://bit.ly/3mSgb24

If you want a deeper dive into ad-buying tactics, @KristolePerkins also has many courses.

Advertising on Instagram | LinkedIn Learning, formerly Lynda.com

Join marketing expert Anson Alexander as he covers the basics of creating, running, measuring, and tracking ads on Instagram.

https://bit.ly/3czLzgX

Learning the below can help you rebrand as a web editor, graphic designer, etc.

Copywriting: https://bit.ly/306x3bJ
@Canva: https://bit.ly/32Yv6Qm
@Adobe Illustrator: https://bit.ly/3iYfW34
@WordPress: https://bit.ly/2G2Fkq2

WordPress 5 Essential Training: Site Administration - WordPress: Settings, configuration, and...

WordPress is a free open-source web publishing application built for and by the community using it. You can use WordPress to publish anything you want on a computer, on a network, and on the web.

https://bit.ly/306x3bJ

I also can't stress enough — learn about business, markets, industries, etc. to tie your hard skills back to company/market/industry needs.

For general business, sign up for the @MorningBrew newsletter. ( https://bit.ly/2G2zGUV ). @WSJ is another good one.

Fin.

Morning Brew

The daily email newsletter covering the latest news from Wall St. to Silicon Valley. Informative, witty, and everything you need to start your day.

https://bit.ly/2G2zGUV

I always feel the need to add that I have a PR degree. Dassit. Nothing else.

Y'all asked so I answered: I'll be opening career consultations at the beginning of each week. I've added slots for next weekend if you're interested. https://thehorizontalcareer.com/consultations/

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