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My novel idea: Make marketers and their landing pages / funnels the actual exchanges. We can call them LanDEXes.
-- Picture this --
You're an affiliate marketer, you know everything about selling on the internet. You see the net as a major highway.
-- Picture this --
You're an affiliate marketer, you know everything about selling on the internet. You see the net as a major highway.
2/ Your job is to hunt for offers in affiliate networks which pay you high commissions. Next you know the available highways (networks in this case) at your disposal where you can capture the target audience's attention. Let it be some display network, search network -- whatever.
3/ You grab that offer, write compelling ads, plug it into the channels, design complex funnels designed to captivate your audience and believe that this product is exactly what they've been missing in their life these last years. Your audience convinces themselves.
4/ As a result of your conversion, the product you promoted attributes you a sale, and it's just an extra notch on your stats in the affiliate network's dashboard. You get paid our weekly, monthly -- whatever.
5/ The better you get, the more commission the affiliate network wants to give you.. why? Well because you know how to sell. You make a killing.
-- End of story --
-- End of story --
6/ These affiliate networks exist. These offers exist. These marketers exist.
They're waiting to get offered a product that'll nearly sell itself because it's so novel and useful to users.
So why aren't they selling #crypto pairs and earning commissions?
They're waiting to get offered a product that'll nearly sell itself because it's so novel and useful to users.
So why aren't they selling #crypto pairs and earning commissions?
7/ Because the most effort #crypto exchanges have put into their affiliate program designs are: bring us a customer to our exchange and we'll give you a reward / commissions.
But who wants to promote a mall? You wanna promote the sick new product that everyone's raving about.
But who wants to promote a mall? You wanna promote the sick new product that everyone's raving about.
8/ Plus most of these malls have shitty interfaces to convert someone. I mean, marketers know you gotta say things in a specific way and form in order to create that pressing desire to buy now. Show a new crypto user a complex trading terminal and they'll freak out.
9/ Marketers need an exchange that's not really an exchang. Call it more like a platform which allows them to generate an embeddable Kyber Swap style widget in their complex funnels, which allows users to buy a pair directly within the marketing funnel.
10/ Something like a LanDEX (landing page + DEX). In order to get a LanDEX widget, you'd make an account on the platform's website, add your payout wallet, pick a pair that you want your LanDEX widget to support i.e. this particular funnel will only promote $RUNE...
11/ So you generate a LanDEX for all available $RUNE pairs i.e. #BTC 
#ETH #BNB 
etc. The widget would get generated and would be ready to embed its code into your landing page.
You plug it in, promote your landing page and have users swap their #BTC for $RUNE.
#ETH #BNB etc. The widget would get generated and would be ready to embed its code into your landing page.You plug it in, promote your landing page and have users swap their #BTC
for $RUNE.
12/ The platform's widget liquidity gets sourced from @THORChain_org pools. The generated LanDEX widget is able to determine how much swap volume is bring processed through its widget. The widget collects a fee from the network, and distributes it to the marketer as payout.
13/ It's kinda like making the marketer's funnel the exchange / wallet. Such fee parameters will be supported by @THORChain_org. https://twitter.com/thorchain_org/status/1284358162292736001?s=21
14/ The idea is to give tools to people who are good at promotion, the choice to pick the assets/pairs they want to promote, embed it into their marketing funnels -- and capitalize on the opportunity of #crypto.
15/ For @THORChain_org, this plays in the LP's and #THORNode's favour, as more swaps = more earned fees.
See swapping technology isn't only designed for traders, payment processing i.e. ecommerce. It can also be used to expose new audiences to #crypto.
See swapping technology isn't only designed for traders, payment processing i.e. ecommerce. It can also be used to expose new audiences to #crypto.
16/ All it takes is the right people to promote the assets, and be incentivized to do so.
What can be done by exchanges if swap volume derives from popup landing pages / campaigns which can appear and disappear whenever, wherever? What happens when the world is the DEX?
What can be done by exchanges if swap volume derives from popup landing pages / campaigns which can appear and disappear whenever, wherever? What happens when the world is the DEX?
17/ Crypto needs to look outbound. We need fresh money, and there's world on fire out there that needs to be educated about #crypto and great assets.
18/ From a standpoint of view of tech, I haven't explored if this is possible or not. But I have seen a Kyber swap embedded module on MEW, so figured that if they can do it -- so can @THORChain_org community.
19/ Who's up for the challenge to figure this out? I believe I still own http://SKIP.exchange domain -- whoever builds this with @THORChain_org tech, gets the domain too.
SKIP Exchange + LanDEX widgets.
SKIP Exchange + LanDEX widgets.
20/ To sum it up, imagine the uniswap interface being embeddable into landing pages / funnels -- but the promoter can enable a select few pairs based on the funnel he's embedding the widget-in... and it's cross-chain.
21/ Risks? Each marketer embedding the widget and allowing swaps in his funnel is technically acting an a DEX that's not following KYC. He's also acting as a money service business and likely doesn't have necessary licensing depending on the jurisdiction he's operating in.
22/ Pros? Much easier to deploy a fast landing page with an embedded widget for swapping, than a full DEX. You can easily destroy and pop back up a new one under a new domain, campaign, funnel. Can he be found? Maybe, maybe not?
23/ Getting messages of support for the idea.
24/ Continued
25/ The way I see this, the embedded widget would just need to query the API to find out which vault to send the transaction to, and which memo to include. Plus have a nice design and show some stats about the pool in question etc. Basically it's just showing + directing.
