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Company leaders are desperate for owners. Someone to OWN outcomes.
What @rabois calls barrels, and what Frank Slootman calls drivers.
Sales does this naturally (the outcome is their number)
But I believe PMs should own (or co-own) all business outcomes.
1/6
What @rabois calls barrels, and what Frank Slootman calls drivers.
Sales does this naturally (the outcome is their number)
But I believe PMs should own (or co-own) all business outcomes.
1/6
Think of PMs on a spectrum:
on one extreme, PMs = project management, "scrum master" bullshit, shipping software
on the other extreme you have PMs = "the CEO/GM of the product area", shipping OUTCOMES
The CEO/GM framing is the correct one
PMs are GMs
2/6
on one extreme, PMs = project management, "scrum master" bullshit, shipping software
on the other extreme you have PMs = "the CEO/GM of the product area", shipping OUTCOMES
The CEO/GM framing is the correct one
PMs are GMs
2/6
This does not necessarily mean must own a full P&L (although happens)
but you must own an OUTCOME
and that outcome does not have to be revenue
3/6
but you must own an OUTCOME
and that outcome does not have to be revenue
3/6
what this means in practice is you chop up all outcomes & divvy them across your PMs.
At Divvy, 9 PMs own:
-Contribution margin (3 PMs)
-Net retention
-CAC /Payback
-Monthly revenue (co-own w/ sales)
-Ramping of customers (co-own w/ sales)
-Signup volume (co-own w/ sales)
4/6
At Divvy, 9 PMs own:
-Contribution margin (3 PMs)
-Net retention
-CAC /Payback
-Monthly revenue (co-own w/ sales)
-Ramping of customers (co-own w/ sales)
-Signup volume (co-own w/ sales)
4/6
This is my simplest definition of product-led:
"A PM owns (or co-owns) all business outcomes of all projects which impact customers"
borrowed and tweaked this from @brian_armstrong
https://blog.coinbase.com/coinbase-is-a-product-led-company-d8f03549f498
5/6
"A PM owns (or co-owns) all business outcomes of all projects which impact customers"
borrowed and tweaked this from @brian_armstrong
https://blog.coinbase.com/coinbase-is-a-product-led-company-d8f03549f498
5/6
