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Take a moment to watch this video. What you see is fact checking...not changing anyones mind. This is not really an accident. THREAD https://twitter.com/donie/status/1309229828768489483">https://twitter.com/donie/sta...
2. Remember cigarette advertisements? Somewhere in the bottom was some paleo & #39;fact checking& #39;. Did it work? Not very much. Why is obvious...
3. Little textual nags don& #39;t get a lot of attention when combined with some really compelling content. This is well understood. Its why...
4. So, there was an arms race to get some equally & #39;pictoral& #39; warnings on cigarettes. That kind of warning works. Citation: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5458743/">https://www.ncbi.nlm.nih.gov/pmc/artic...
5. Not news: Much & #39;fact checking& #39; is boring when juxtaposed with visually compelling disinformation. User experience concerns are regularly winning the design fight right now.
6. Thing is, there& #39;s some good work on & #39;fact checking& #39; that works. Turns out that it works best when its *compelling and quick* Nice summary: https://fivethirtyeight.com/features/why-twitters-fact-check-of-trump-might-not-be-enough-to-combat-misinformation/">https://fivethirtyeight.com/features/...
7. If you are gonna implement fact checking, don& #39;t kneecap it before it starts. Is the disinformation a tweet? Fact check with a video. Is it a video? Hit it with a #TIKTOK reaction. https://www.youtube.com/watch?v=hJV6BytTHRI">https://www.youtube.com/watch...
