Take a moment to watch this video. What you see is fact checking...not changing anyones mind. This is not really an accident. THREAD https://twitter.com/donie/status/1309229828768489483

2. Remember cigarette advertisements? Somewhere in the bottom was some paleo 'fact checking'. Did it work? Not very much. Why is obvious...

3. Little textual nags don't get a lot of attention when combined with some really compelling content. This is well understood. Its why...

4. So, there was an arms race to get some equally 'pictoral' warnings on cigarettes. That kind of warning works. Citation: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5458743/

5. Not news: Much 'fact checking' is boring when juxtaposed with visually compelling disinformation. User experience concerns are regularly winning the design fight right now.

6. Thing is, there's some good work on 'fact checking' that works. Turns out that it works best when its *compelling and quick* Nice summary: https://fivethirtyeight.com/features/why-twitters-fact-check-of-trump-might-not-be-enough-to-combat-misinformation/

7. If you are gonna implement fact checking, don't kneecap it before it starts. Is the disinformation a tweet? Fact check with a video. Is it a video? Hit it with a #TIKTOK reaction.