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The goal of an ad is to make a sale.
This follows that you have some selling points.
You believe this selling point(s) will make the customer turn in their cash for the product.
In copywriting, you must organize these selling points of organically.
/*A thread*/
This follows that you have some selling points.
You believe this selling point(s) will make the customer turn in their cash for the product.
In copywriting, you must organize these selling points of organically.
/*A thread*/
Selling points should be organized in order of relative importance,
And the amount of information you want to give the reader.
Thus forms the bulk of the copy.
The most important selling point comes first,
Then, depending on how long the copy is,
Secondary ones follow.
And the amount of information you want to give the reader.
Thus forms the bulk of the copy.
The most important selling point comes first,
Then, depending on how long the copy is,
Secondary ones follow.
Break your writing into sections, especially if you’re writing a long copy.
Use lots of white spaces to make the copy less intimidating.
Avoid using big words and always use short sentences.
The average number of words per sentence in a copy is between 6 to 16 words.
Use lots of white spaces to make the copy less intimidating.
Avoid using big words and always use short sentences.
The average number of words per sentence in a copy is between 6 to 16 words.
And your sentences should not go beyond the 24-word mark.
There are techniques you can adopt to keep your sentences within this range of words;
You can break up long sentences with punctuation marks.
There are techniques you can adopt to keep your sentences within this range of words;
You can break up long sentences with punctuation marks.
For example,
“the choice is simple.
Be a pencil pusher.
Or get the Messenger.
And move ahead at the speed of sound".
Using sentence fragments also helps you to keep sentences short.
An example is this;
“Basic Eye Emphasizer does it all.
“the choice is simple.
Be a pencil pusher.
Or get the Messenger.
And move ahead at the speed of sound".
Using sentence fragments also helps you to keep sentences short.
An example is this;
“Basic Eye Emphasizer does it all.
It’s the one eye makeup everyone needs.
The only one”.
When writing your copy, you can end your sentences with a preposition.
For example, use
“He’s the kind of fellow with whom you love to have a chat with” as opposed to
“He’s the kind of fellow you love to have a chat"
The only one”.
When writing your copy, you can end your sentences with a preposition.
For example, use
“He’s the kind of fellow with whom you love to have a chat with” as opposed to
“He’s the kind of fellow you love to have a chat"
Ending your sentences using prepositions helps to add a conversational tone to your copy.
It makes it an enjoyable read for the customer.
There are other writing tips to keep your copy to follow when writing your copy.
It makes it an enjoyable read for the customer.
There are other writing tips to keep your copy to follow when writing your copy.
Always make sure you go straight to the point when writing your copy.
Avoid dilly-dallying or beating around the bush.
Make your point clear and specific.
It is an ad not a crime-drama fiction novel so you need to be direct and concise.
Avoid dilly-dallying or beating around the bush.
Make your point clear and specific.
It is an ad not a crime-drama fiction novel so you need to be direct and concise.
Use only words that are necessary to make your point and avoid wordiness in your copy.
