Cracking culture early can transform the trajectory of a company. Enjoyed discussing this @SlushHQ with two talented company builders from our @accel portfolio, @geeters from @meethumio and @annafredrixon from @krycare. Here are a few insights from the conversation: /1

As a business evolves so can its values. Be willing to revisit and update them over time. /2

Culture and values must be proactively supported in practice, especially by leaders. /3

Don’t let high-performing individuals erode your culture. Your aim is to build sustainable, high-performing teams – no individual can be bigger than that. /4

Celebrating wins is a huge part of the culture for most start-ups. That gets harder when people are having to work remotely, so be creative about finding ways to sustain that spirit. /5

Be careful about how you use ‘culture fit' in hiring. You want people who align with your values, and you also need a team of diverse backgrounds and perspectives. /6

Think broadly and proactively about inclusion. Invest in your employer brand and challenge recruiters to bring unusual candidates to the table. /7

Don't let diversity and inclusion be one person's responsibility: it should be the duty of the whole company. /8

What would you add? /9