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Years ago, my wife and I were in Seattle. One afternoon, we found ourselves in the @REI mothership (as one does), looking at all the cool stuff. In the shoe area, a young man was helping a customer try on hiking boots. This moment in time, seemingly ephemeral, lives on. /1
The customer made her selection and thanked the young man. He asked her about new socks and she politely declined. "Ma& #39;am, new socks will change your life". Jackie and I looked at each other, and tried not to smile. The young man was so earnest, so insistent on this fact. /2
Naturally, we bought socks. The nice wool ones that cost $12/pair. Our lives did change. Our son was born, we built a house, I took on a new job, we lost loved ones. "New socks will change your life" became something we& #39;d tell each other when we needed cheering up. /3
Sometimes, I wonder about that young man at REI, now 20-some years older. Has he done great things? Is he still selling shoes? Does he have any idea of the impact that his philosophy had on a couple of gawking midwesterners? /4
My sock drawer is a mess. The unmatched pile has 6 brands in 12 colors. I just ordered 16 pairs of new socks. The nice wool ones. When they arrive, I& #39;m putting all the old socks in the rag pile.
I& #39;ll be wearing new socks on November 3rd. Let change begin.
I& #39;ll be wearing new socks on November 3rd. Let change begin.
Well, hello everyone. Let& #39;s all change our socks and support each other as we stand in the voting lines.
#NewSocksWillChangeYourLife
#NewSocksWillChangeYourLife
The folks at @REI reached out and offered a gift certificate. A nice gesture and appreciated. I have socks, so I& #39;ll take their contribution and add my own in a donation to @OKCityRescue.
Please, be kind to yourselves, your feet, and those who need warm socks.
Also, vote.
Please, be kind to yourselves, your feet, and those who need warm socks.
Also, vote.
