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Esports as a business is TOUGH. In a vacuum, it& #39;s nearly impossible to be profitable.
A group that I have a ton of respect for is the biz team over at @SpacestationGG
The Spacestation is comprised of 3 components: Shonduras& #39; channels, Gaming, and Integrations
1/9
A group that I have a ton of respect for is the biz team over at @SpacestationGG
The Spacestation is comprised of 3 components: Shonduras& #39; channels, Gaming, and Integrations
1/9
Gaming, as a unit on its own could not have been succesful without first having the foundation in place that @Shonduras and @seanholladay built.
With SSG being in the Ubisoft partner program for as long as they have been + their competitive success, their R6 unit is
2/9
With SSG being in the Ubisoft partner program for as long as they have been + their competitive success, their R6 unit is
2/9
profitable. But it& #39;s hard to say for sure if the entire gaming division itself is.
In 2019, Spacestation as a whole did $10,000,000 in revenue. This is absolutely insane.
Where does that come from?
3/9
In 2019, Spacestation as a whole did $10,000,000 in revenue. This is absolutely insane.
Where does that come from?
3/9
SS Integrations is a creator agency that does brand deals for the likes of @tannerfox (HotWheels) and @petermckinnon (SquareSpace), to name a few.
But they don& #39;t only work with massive creators. They& #39;ve signed creators with less than 50k subscribers even.
4/9
But they don& #39;t only work with massive creators. They& #39;ve signed creators with less than 50k subscribers even.
4/9
In addition to the agency side, they also run @vidsummit which is the most popular conference for YouTubers.
(Covid prob altered that for 2020 unfortunately)
SSG& #39;s rise in the esports world is no accident. Shonduras was extremely experienced in community building so
5/9
(Covid prob altered that for 2020 unfortunately)
SSG& #39;s rise in the esports world is no accident. Shonduras was extremely experienced in community building so
5/9
he was able to get things going in pretty short order in the gaming world.
When we started Disrupt, we didn& #39;t really know how esports worked as a business.
What SSG, Liquid, and FAZE have shown is that "esports" is just a component of a wider business model.
6/9
When we started Disrupt, we didn& #39;t really know how esports worked as a business.
What SSG, Liquid, and FAZE have shown is that "esports" is just a component of a wider business model.
6/9
It will likely be YEARS before esports on its own is a valid business model.
7/9
If you want to learn more, watch these two videos:
https://www.youtube.com/watch?v=SgOTI3Wxhio&t=113s">https://www.youtube.com/watch... https://www.youtube.com/watch?v=JyjaHc5dlfQ">https://www.youtube.com/watch...
7/9
If you want to learn more, watch these two videos:
https://www.youtube.com/watch?v=SgOTI3Wxhio&t=113s">https://www.youtube.com/watch... https://www.youtube.com/watch?v=JyjaHc5dlfQ">https://www.youtube.com/watch...
Much respect to @Shonduras , dude is a cold-emailing, business running, audience identifying, smart MFer and inspires me to step up my own game.
@Unit_Shawn crushes things on the gaming side and won a world Title
8/9
@Unit_Shawn crushes things on the gaming side and won a world Title
8/9
and @seanholladay and Travis Mcbride (@ ?) are creating FANTASTIC brand integrations..seriously their creators do so well with seamless integration.
Great stuff and a really solid business case study.
9/9
Great stuff and a really solid business case study.
9/9
