I didnt start being a designer to build an audience of designers.

I started with the hope of bringing value to businesses and brands.

Yet, no matter what I've done I've always attracted designers.

But now I think I've figured it out. Now I know what to do.

In the last six weeks, you will have noticed how I changed my tweeting habits.

I was tweeting a LOT more. Focusing my content on helping businesses and brands grow. Useful advice and strategies for brands and personal brands alike.

But, it didn't work.

99% of the new people following me were designers. I hit a roadblock that I couldn't shift.

Tweet about design -> attract designers.

That appears to be the idea behind all this. Regardless of whether you specifically create client focused content or not.

I would assume the same goes for any industry.

If you're a plumber, publishing about plumbing, you'll probably just build an audience of curious plumbers.

Not exactly a great way to build a client business.

On the other hand, I could sell templates or create courses aimed at designers. I have the audience for that.

People like @AlexAperios and @Jeroenvaneerden are doing well with it so why not me?

I'll be honest. I have zero interest in educating designers.

In fact, I've never wanted to educate designers but, that is the hole I've almost always found myself in.

I want to help brands and business owners. I can bring them so much more value.

So, how do I get there?

Something has to change.

It has taken multiple conversations with people like @craigburgess to figure out what to do.

And finally, after weeks of thought, I've reached a conclusion.

I have to stop creating so much content about design. Especially in writing. It's clearly not working

Moving forward my plan is to spend less time writing about design.

In it's place will be more content about my interests, curated content, self-mastery and all the other things I am interested in.

Because I can demonstrate my expertise in other ways.

Topics that show I am more than just a designer. Topics people can relate to more easily and see following my account will not just be a value add but interesting as well.

All the thoughts I fill my morning journals with, need to be out there too.

This switch will probably be one of the best things I've done for my business in the last year.

Yes, it will be challenging and yes I'll probably lose a lot of followers simply from this thread. But, I couldn't care less.

It's time for a new approach.

To summarise:

> Less written content about design
> More content about topics that interest me personally
> New content types

Demonstrating your expertise can come in many forms. Now is the time for me to try something new.