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I didnt start being a designer to build an audience of designers.
I started with the hope of bringing value to businesses and brands.
Yet, no matter what I& #39;ve done I& #39;ve always attracted designers.
But now I think I& #39;ve figured it out. Now I know what to do.
I started with the hope of bringing value to businesses and brands.
Yet, no matter what I& #39;ve done I& #39;ve always attracted designers.
But now I think I& #39;ve figured it out. Now I know what to do.
In the last six weeks, you will have noticed how I changed my tweeting habits.
I was tweeting a LOT more. Focusing my content on helping businesses and brands grow. Useful advice and strategies for brands and personal brands alike.
But, it didn& #39;t work.
I was tweeting a LOT more. Focusing my content on helping businesses and brands grow. Useful advice and strategies for brands and personal brands alike.
But, it didn& #39;t work.
99% of the new people following me were designers. I hit a roadblock that I couldn& #39;t shift.
Tweet about design -> attract designers.
That appears to be the idea behind all this. Regardless of whether you specifically create client focused content or not.
Tweet about design -> attract designers.
That appears to be the idea behind all this. Regardless of whether you specifically create client focused content or not.
I would assume the same goes for any industry.
If you& #39;re a plumber, publishing about plumbing, you& #39;ll probably just build an audience of curious plumbers.
Not exactly a great way to build a client business.
If you& #39;re a plumber, publishing about plumbing, you& #39;ll probably just build an audience of curious plumbers.
Not exactly a great way to build a client business.
On the other hand, I could sell templates or create courses aimed at designers. I have the audience for that.
People like @AlexAperios and @Jeroenvaneerden are doing well with it so why not me?
I& #39;ll be honest. I have zero interest in educating designers.
People like @AlexAperios and @Jeroenvaneerden are doing well with it so why not me?
I& #39;ll be honest. I have zero interest in educating designers.
In fact, I& #39;ve never wanted to educate designers but, that is the hole I& #39;ve almost always found myself in.
I want to help brands and business owners. I can bring them so much more value.
So, how do I get there?
Something has to change.
I want to help brands and business owners. I can bring them so much more value.
So, how do I get there?
Something has to change.
It has taken multiple conversations with people like @craigburgess to figure out what to do.
And finally, after weeks of thought, I& #39;ve reached a conclusion.
I have to stop creating so much content about design. Especially in writing. It& #39;s clearly not working
And finally, after weeks of thought, I& #39;ve reached a conclusion.
I have to stop creating so much content about design. Especially in writing. It& #39;s clearly not working
Moving forward my plan is to spend less time writing about design.
In it& #39;s place will be more content about my interests, curated content, self-mastery and all the other things I am interested in.
Because I can demonstrate my expertise in other ways.
In it& #39;s place will be more content about my interests, curated content, self-mastery and all the other things I am interested in.
Because I can demonstrate my expertise in other ways.
Topics that show I am more than just a designer. Topics people can relate to more easily and see following my account will not just be a value add but interesting as well.
All the thoughts I fill my morning journals with, need to be out there too.
All the thoughts I fill my morning journals with, need to be out there too.
This switch will probably be one of the best things I& #39;ve done for my business in the last year.
Yes, it will be challenging and yes I& #39;ll probably lose a lot of followers simply from this thread. But, I couldn& #39;t care less.
It& #39;s time for a new approach.
Yes, it will be challenging and yes I& #39;ll probably lose a lot of followers simply from this thread. But, I couldn& #39;t care less.
It& #39;s time for a new approach.
To summarise:
> Less written content about design
> More content about topics that interest me personally
> New content types
Demonstrating your expertise can come in many forms. Now is the time for me to try something new.
> Less written content about design
> More content about topics that interest me personally
> New content types
Demonstrating your expertise can come in many forms. Now is the time for me to try something new.
