[Exclusive] Edaily reports @BTS_twt and BH have offered to lower their skyrocketing guarantees (fees) for advertising. They are “giving hope by surviving together to businesses.” Acc to the advertising industry, the group/BH have been offering lower fees since a few months ago.+
When @BTS_twt is looking over offers, they look at the size of the company, brand recognition, type of product, filming time and their fees used to be btwn $2.5m - $4.3m for a one year contract, but advertising insiders say they’ve lowered their fee by at least 20%. ++
Advertising company A said, “The advertising market is also in a difficult situation with COVID as all businesses are but the fact that @BTS_twt, which advertisers prefer as a model the most these days, lowered their fees is welcome news.” Advertising agency B said, ++
“Even while lowering their fees, BTS’ agency is also more active in negotiating.” Those in the industry said, “Just as they said in their speech at the UNGA, BTS is giving courage to small/medium-so Ed businesses to survive this time together by lowering their fees.”++
To put it simply, they set an example by “walking the talk”, their actions matched their message at the UNGA and didn’t make their message become an empty echo.

@BTS_twt #BTS #방탄소년닚
https://n.news.naver.com/entertain/article/018/0004744890
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