What is the most profitable tweet in history?

This is a tweet that helped @KFC_UKI relaunch their fries across the UK

A short thread.

Sometime in 2014, @charliejburness tweeted her frustration with the fast food chain...

In 2016, @AdumOnline another dissatisfied customer tweeted

Then in 2018, @upgrade_music stated their own displeasure.

Guess how KFC responded?

They promoted all three tweets on Twitter and in ads across Britain.

The attention helped create awareness for the relaunch of their fries.

They seized the opportunity and showed how much of customer welfare they reciprocate to.

After all, a customer who feels listened to, is a happy customer