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HOW HAS BALENCIAGA SHIFTED FOOTBALL CULTURE? This week, luxury fashion leaders Balenciaga announced they'll be releasing a set of football boots worth ÂŁ595.
Over the years, football culture has come a long way from football fans turning up to games in bootcut jeans, stone island jumpers and Burberry caps. This still occurs to a degree. However, a new lease of culture has been influenced by the game.
The rap music industry has been an instrumental driver towards football culture changing. Global rappers such as Dave, Meek Mill and AJ Tracey have actively promoted football kits through their music videos and lyrics.
This has provided high-profile clubs effective PR to a new Gen Z audience available to captivate, who are highly-engaged with luxury fashion as this is a theme which is commonly championed through rap music.
It didn't take Balenciaga long to notice this significant occasion occur, which inspired the brand to invent Balenciaga FC, a new sub-clothing line entailing in over-the-top football-inspired designs which have acquired enormous media attention.
The relationship between luxury fashion and football culture has prospered to such an extent where players such as Hector Bellerin, Raheem Sterling and Neymar are commonly found on the front row of international fashion shows, demonstrating a new integration of culture.
