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I spent $1,009.00 in one month on newsletter ads for @BetterSheets.
Was it worth it?
Yes
You may ask next: Why? A Thread
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Was it worth it?
Yes
You may ask next: Why? A Thread
Why?
I supported 11 Newsletters.
That& #39;s an average of $91.72 per ad.
Most expensive: $300
Least expensive: $10
Results:
I got some traffic and sales.
You: oooh... sales? Tell me more.
Me: I& #39;ll tell you more below.
I supported 11 Newsletters.
That& #39;s an average of $91.72 per ad.
Most expensive: $300
Least expensive: $10
Results:
I got some traffic and sales.
You: oooh... sales? Tell me more.
Me: I& #39;ll tell you more below.
How much traffic and sales?
Of course it& #39;s hard to tell. Here& #39;s some info.
Since I started newsletter ads a month ago, I& #39;ve sold $3,500 memberships to BetterSheets.
While there& #39;s no exact "typical month" $3,100 is average.
But wait there& #39;s more...
Of course it& #39;s hard to tell. Here& #39;s some info.
Since I started newsletter ads a month ago, I& #39;ve sold $3,500 memberships to BetterSheets.
While there& #39;s no exact "typical month" $3,100 is average.
But wait there& #39;s more...
I kept track of when the newsletter sent the ad. And I got sales data per day for the past month.
Looking at the "average sales" in the past week against any day, to see if there& #39;s any peaks, I saw a few days of small sales spikes correlated with a few newsletters.
Looking at the "average sales" in the past week against any day, to see if there& #39;s any peaks, I saw a few days of small sales spikes correlated with a few newsletters.
Added up the overage.
31 sales are above the 7 day trailing average. That translates into $589 in sales.
That& #39;s only the sales above average. I probably would have had a downward trend if I hadn& #39;t done the ad. So there& #39;s probably another 50% of sales those days attributable.
31 sales are above the 7 day trailing average. That translates into $589 in sales.
That& #39;s only the sales above average. I probably would have had a downward trend if I hadn& #39;t done the ad. So there& #39;s probably another 50% of sales those days attributable.
Another way I can figure this out is that I usually get 2-3 sales per day. but during this time I averaged 5.6. So 72 sales might be correlated to the newsletter ads. Which is $1,482 in revenue.
Also
I can directly correlate at least one $69 newsletter ad spend to a $99 sale.
Oh and the best part, 2 of the newsletters haven& #39;t sent their editions yet with my ad.
So while I have paid $1k, I only have ran 81% of the ads.
I can directly correlate at least one $69 newsletter ad spend to a $99 sale.
Oh and the best part, 2 of the newsletters haven& #39;t sent their editions yet with my ad.
So while I have paid $1k, I only have ran 81% of the ads.
And In the same time period I tried to spend $1k on podcast ads.
So far I& #39;ve spent $300 on podcast ads without a single one running.
And I& #39;ve had calls with podcast marketplaces and agencies that went nowhere. Waste of time.
So far I& #39;ve spent $300 on podcast ads without a single one running.
And I& #39;ve had calls with podcast marketplaces and agencies that went nowhere. Waste of time.
