Behind the Experimental Pop Masterpiece. A thread on how Britney Spears curated the boundary-pushing and innovative pop blueprint—Blackout.
Originally, Britney was writing this deep and personal record about her position in the music industry and the imminent destruction of her marriage. At some point, she flipped it and decided she didn't want to get personal when she had given so much away already.
Most of the recording for “Blackout” was done in 2006 while Britney was pregnant with her second child, on her own time, and without proper management. Larry Rudolph didn’t come back into the picture until the album was nearly finished.
If you look at the writing credits, it might not seem like Britney was the most hands on, but what many people don’t know is that, for the first and only time in her career, Britney took on the role of executive producer for the record.
Britney allegedly wasn't communicating with Jive back then, but she was still collaborating with her A&R on developing and curating the album's sound. She didn't take it to the label once for their advice.
"This is Britney's fifth studio record, and it shows a lot of growth as a performer. She was very involved in the songs and how they turned out. It's her magic that turns these songs into what they are." —Teresa LaBarbera Whites (A&R).
During the recording process, Britney would regularly go out and see what people were listening to at the clubs. She used to bring around the instrumentals of what would become “Blackout” for DJs to play.
Danja spoke about how Britney would be out clubbing all night and previewing tracks, then she'd go right back into the studio at 2 am and work on them some more.
“She gave 150 percent. She had already been recording throughout her pregnancy. We started in Vegas and continued in L.A. and worked at her house. When we worked at her house [she gave birth to Jayden] and it was only three weeks after the baby was born.” — Keri Hilson
Britney supposedly set up a studio session with Timbaland sometime in 2006 and left him hanging, then turned around and worked with Danja instead. He got his feelings hurt over it and started publicly dissing her. During an interview he said “Gimme More” wasn’t very good.
Timbaland then said that they could still work together if she apologized, but Britney ignored him and continued work on “Blackout.”
"She might have been going through more in her personal life than what we knew at that time, but throughout the whole process, she was very present, attentive, and interactive. She was one of the easiest people to get things done with." —Danja
MTV reported that first-time director Jake Sarfaty was handpicked by Britney for the “Gimme More” video. A rep from the label confirmed this, adding that the video was purely her concept and vision.
Britney also came up with the whole treatment for the “Piece of Me” video and demanded to be credited as co-director. She said she the co-wrote the song, although for unknown reasons went uncredited. “I am the artist. I am my own boss. I will no longer be told what to do.”
Britney used to play demos for the paparazzi to let fans to know music was coming. In this video you can hear “State of Grace”, “To Love Let Go”, “Baby Boy” and “Rebellion,” none of which made the cut.
Near the end of 2007, Britney’s personal life fell apart in a way nobody could have foreseen (Sam Lutfi, custody battles, media scrutiny, etc). This made it impossible for her to give “Blackout” the attention it deserved.
To celebrate the release of the album, Britney showed up at Virgin Megastore, where she was meant to hang out with fans as a surprise. Unfortunately, she was swarmed by paparazzi and couldn’t make it to the door.
Despite several boycott attempts, “Blackout” album ended up going Platinum, and more importantly, is recognized as one of the most influential pop albums by several publications. This week, Rolling Stone included it on their new "500 Best Albums of All Time" ranking.
Madonna, Sam Smith, Taylor Swift, Charli XCX, Julia Michaels, and Kim Petras are some of the many artists that have been influenced by the brilliance of “Blackout”.
“When Britney dropped Blackout in 2007, the music industry scoffed, but then proceeded to spend the next few years imitating it, to the point where everything on pop radio sounded like Blackout. — Rolling Stone
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