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The learning never stops for social media managers.
Here are my takeaways from #SocialMediaManagersDay.
Grab yourself a brew, time for a thread:
@OwsWills | âDigital Kudosâ â people
to be noticed. After all, social media shouldn't be a case of 'social MEdia', but more on the quality two-way engagement. âIf youâre not going to engage with people emotionally on social media, then what the bloody hell are you doing?!â
Perspective | Understanding your audience is key. âIf you canât look through your audienceâs eyes, if you canât associate with what your audience will derive from the content, then youâre doing social wrong.â
Data-led | Being data-led will help win over senior leaders. Analysing social media activity will help tailor what works and what doesnât. In a nutshell: âjust do more of what you do well, all the time!â
Watch Owen's video: https://twitter.com/SMManagersDay/status/1306535892341800960
@MayKingTea | Thereâs always something positive to showcase like featuring people who are doing amazing work in your organisation. Just like âKeeping up with the Kardashiansâ â âWe (organisations) need to become our own reality show.â
Meaty bits | Organisations publish âbeforeâ and âafterâ content when it comes to resolving a customerâs issue. However, there is value found in the in-between process â where people can really follow the whole journey of how your organisation solved a particular problem.
Skillset | Itâs not about getting a youngâun to manage social media for the organisation, in a âyouâll doâ kind of way. It requires a certain skillset, intuition and experience. It needs to be learnt, Helâs courses can bridge that gap.
Watch May's video: https://twitter.com/SMManagersDay/status/1306580190022176769
@alicemof | Personal social media â Just because someone uses social media in their personal life, doesnât mean that they can do it professionally. Itâs such a shame when itâs just added to their job spec without any training. This can leave people feeling âout at seaâ.
âSanity Metricsâ | Sanity metrics and the share of voice measures how people are engaging, such as comments, shares and tagging friends into posts. It involves stepping away from the vanity metrics (likes, followers and fans) and delving deeper into ârealâ engagements.
Visibility | Social media is where news breaks, where crisisâ happen and where anything on social media can be a headline in the newspapers the following day. Thereâs a huge pressure on social media teams to stay on top of the speed and accuracy involved with social media.
Engagement | âThe absolute key to a social media strategy is engagement.â Listen to your communities and learn from them. Donât broadcast out.
Watch Alice's video here: https://www.facebook.com/hellyreynolds/videos/10164218913515252
@alexlduffy | 
Instagram â On visual platforms like Instagram, itâs about showing people what they want to see, or what they thought they didnât know they wanted to see. Successful content comes down to the element of surprise by being creative and imaginative.
Reactive | There is a certain level of delight experienced from being reactive on social media. Sometimes planning stifles creativity. The spur of the moment social media content feels more real and in the moment and thatâs often the magic of social media.
Trolls | Social media being customer-facing can often bring out the horrible side of people. Health and Wellbeing services in organisations should help social media managers by providing support on how to deal with the impact of online abuse.
Watch Alex's video: https://twitter.com/SMManagersDay/status/1306597558496550912
And finally, here's what I spoke about:
My advice |
âYou are the experts, trust your skills and intuition! We know that all of our decisions are based on data and research, so donât let other peopleâs fear sway you from that."
My advice |âYou are the experts, trust your skills and intuition! We know that all of our decisions are based on data and research, so donât let other peopleâs fear sway you from that."
Top Fans |The day-to-day community engagement can often be invisible to others in the organisation. Itâs so important to be consistent with this as it builds trust and Top Fans who can then share key messages in Facebook Community Groups.
Private vs. Public sector |Social media strategy creation in marketing agencies (team effort) is so different to the risk-averse public sector. In the public sector, youâre wearing ALL hats â from research collation, copywriting to design, all with next to zero budget.
Three Things Thursday newsletter | I research brands and deconstruct their social media strategies as part of my own behind-the-scenes research. On the back of this, I have launched a weekly newsletter called âThree Things Thursdayâ which shares my insights and findings.
Training | Itâs amazing to see new social media users flourish and become excited as they learn more. Age really has nothing to do with understanding social media. Introducing Mr Singh, the now 83-year-old family friend I referred to in my video: https://twitter.com/digitalvingill/status/1092167133725892609
Watch my video here: https://twitter.com/SMManagersDay/status/1306622975886516224
If you enjoyed this thread, you should:
1. Follow me, I tweet social media gems every day.
2. Subscribe to my free weekly newsletter where I deconstruct brands' social media strategies: https://twitter.com/digitalvingill/status/1302246392254132226
1. Follow me, I tweet social media gems every day.
2. Subscribe to my free weekly newsletter where I deconstruct brands' social media strategies: https://twitter.com/digitalvingill/status/1302246392254132226
