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How did Ryan Kaji of 'Ryan's World' become the highest-paid YouTuber?
The 8-year old made over $26 million from Youtube.
But the cash-cow would have to be his toy line which made over $200 million in retail sales.
TWO. HUNDRED. MILLION.
(Thread)
The 8-year old made over $26 million from Youtube.
But the cash-cow would have to be his toy line which made over $200 million in retail sales.
TWO. HUNDRED. MILLION.
(Thread)
2) In 2015, this kid's parents started doing homemade videos of him unboxing toys.
To their surprise, a shit load of people kept tuning in, doubling month after month.
Ryan's World then brought in PocketWatch as a production studio / agent.
To their surprise, a shit load of people kept tuning in, doubling month after month.
Ryan's World then brought in PocketWatch as a production studio / agent.
3) PocketWatch is responsible for getting brand deals, and distribution.
They connected Ryan's World with Walmart, Target, Nickelodeon, Roku, Colgate, etc.
Most importantly, PocketWatch helped land the partnership with Bonkers, a toy company.
They connected Ryan's World with Walmart, Target, Nickelodeon, Roku, Colgate, etc.
Most importantly, PocketWatch helped land the partnership with Bonkers, a toy company.
4) Bonkers noticed that Ryan does a lot of reviews on mystery boxes, and so they launched "Ryan's World Giant Mystery Egg".
That toy became a massive hit, and on the day of its launch, it sold out in 10-minutes.
That toy became a massive hit, and on the day of its launch, it sold out in 10-minutes.
5) That's just one of the many toys under Ryan's brand. He even has a LEGO-ish toy (I've seen the reviews, and the quality is shit)
It doesn't stop on physical toys tho, Ryan also has a mobile game that's been downloaded more than 5 million times and a PS4/Xbox game.
It doesn't stop on physical toys tho, Ryan also has a mobile game that's been downloaded more than 5 million times and a PS4/Xbox game.
6) Oh and he employs a 30-person production team. No biggie.
It's an incredible feat, but I still cant shake off how annoying his parents are in the videos. But then to be fair to them, if what I'm doing on camera rakes in 26 mil, I could not care less about what people say
It's an incredible feat, but I still cant shake off how annoying his parents are in the videos. But then to be fair to them, if what I'm doing on camera rakes in 26 mil, I could not care less about what people say
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Spotify: http://spoti.fi/3cExA8V
