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Interesting thread from a biz POV. However, as a fan invested in BTS for the group& #39;s music & artistry, I can& #39;t stand their current positioning & strategy which isn& #39;t in line w/ my personal expectations. https://twitter.com/WomenLeisure/status/1308652550846062594">https://twitter.com/WomenLeis...
What& #39;s tragic is that it& #39;s pointless to hope something will change since the majority of the fandom fits their buyer persona aka "the blind loyal fan". As long as y& #39;all keep eating whatever the company puts out, there will be no change. They have no reason to, because it works.
I& #39;m not trying to do some anti-company propaganda. I& #39;m just stating facts and my disappointment as a fan who knew what it was like when BigHit was still an entertainment company and dedicated their budget into music & artistry. Their current model doesn& #39;t fit me as a consumer.
And the reason why I don& #39;t leave is because I& #39;m still attached to the boys as PEOPLE. That& #39;s where my loyalty comes from. Not as the products BigHit turned them into.
I do have to give BH& #39;s kudos for smoothly converting most of their initial customer base (ent. comp) into their new objectives (IP comp). They would literally be dumb not to use that to generate more $$$ and secure their future without BTS. https://twitter.com/WomenLeisure/status/1308652559004061696">https://twitter.com/WomenLeis...
If you struggle to stick a label on my acc like "is she solo? is she ami? is she anti-comp?". I& #39;m none of these. I& #39;m a fan w/ a lot of perspective bc of my professional experience in business/marketing/communication/advertising. I got in for the boys. I& #39;m still here for the boys.
