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I’m a few minutes late to @worldata’s session. What did I miss?! #INBOUND2020
Ok, this is interesting. He says open rates are higher for email that recognize that we’re in a pandemic. I was in the camp that WHY would I remind my people - they know! #INBOUND2020
Subject lines HAVE to stand out. Exaggerate. Get attention. @worldata #INBOUND2020
Condensed email schedule! We used to email 3x over two weeks w/ urgent subject line. Now we should consider sending 4x over two weeks. @worldata #INBOUND2020
As someone sending emails in higher ed, I’ve got this schedule covered already 
#INBOUND2020
#INBOUND2020
You can send the same email, same offer. Change the color, change the subject line, small changes. #INBOUND2020
. @worldata says as marketers, we think we’re sending too many emails. But he says we’re not sending enough. You have to be aggressive. Ooooof #INBOUND2020
Interesting! Change the link in your logo to go to your offer page, not your homepage. Lots of people click on it! #INBOUND2020
Animated gifs! Increase click through rate, they will load, the emails will not go to spam because of it. I love them!!! @worldata #INBOUND2020
Use emojis in subject line! Increase open rates by 14% @worldata #INBOUND2020
Use “fun” or “new” in your subject lines too! People want something new and want to have fun - we’re bored! #INBOUND2020
Wow that was a crazy good and informative 15 minutes, haha. I’m going to have to go back and watch the parts that I missed! @worldata #INBOUND202
If a customer doesn’t open your first email, ya know that welcome/thank you email, your emails are more likely to go into spam. Get. Them. To. Open. That. Email. @worldata #INBOUND2020
Keep an eye on unsubscribe rates and open rates. Don’t let the loud responders effect your campaigns and strategy. #INBOUND2020
If someone isn’t opening your emails after a lonnnng time (like 18 months) remove them from your lists. They’re pulling down your open rates. #INBOUND2020
Create a “graduation process” - send them really awesome, targeted offers and if they click through, they graduate to the next level. #INBOUND2020
Do your subject lines create urgency and exclusivity? Make your customers feel special @worldata #INBOUND2020
LOL, who cares and who has time to respond with nasty comments to an email? “They have a bad life anyway!” #INBOUND2020
#INBOUND2020
