It’s not as if ‘bluechip’ companies don’t make mistakes. Their ability to course correct makes the business achieve longevity. Here’s how to cut losses Marico style. (No reco, just observation).

Circa 1997. Launches SIL range of products. Mainly jams. (1/7)

Circa 1998. Takes on Hindustan Lever’s Kissan (2/7)

Circa 1999. Captures 10% market share in jams (3/7)

Circa 2000. Increases market share to 12% from 10%. (4/7)

Circa 2001. Market share gains start plateauing. (5/7)

Circa 2003. Decides to exit ‘non-core’ brands including SIL (6/7)

Finally sells SIL to Denmark’s Good Food group on a slump sale basis (7/7)