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My two-cents on:“Why would a client want to pay for a website, when they can just do it themselves for free with platforms like:
- Wix
- Shopify
- WebFlow
- WordPress
- Squarespace
- etc.
Here's my answer in a thread
Platforms like Shopify, SquareSpace, Wix and others are great.
They make creating sites super easy and you can often get good support as well.
Who would pay someone else to create websites when they could create it themselves and save the cash?
They make creating sites super easy and you can often get good support as well.
Who would pay someone else to create websites when they could create it themselves and save the cash?
Think of it like this:
Why do people eat out when they could just eat at home?
There are so many options from:
- Fast-food
- Fine-dining
- Organic
- Asian
- Indian
- etc.
Then each subcategory has hundreds of restaurants to choose from as well...
Why do people eat out when they could just eat at home?
There are so many options from:
- Fast-food
- Fine-dining
- Organic
- Asian
- Indian
- etc.
Then each subcategory has hundreds of restaurants to choose from as well...
It’s like the guy who spends the whole day cutting the lawn so he can say he saved $100.
Many people are like this, but you do get a lot of people who wouldn’t mind paying someone to cut their lawn for them.
Why did I bring this up?
Many people are like this, but you do get a lot of people who wouldn’t mind paying someone to cut their lawn for them.
Why did I bring this up?
You will ALWAYS get the business owners who want to use platforms like Wix, etc. to save money.
Nothing is wrong with this...
BUT you will ALWAYS get the business owners who don’t want to use these platforms and don’t mind paying the cash to someone who can do it for them.
Nothing is wrong with this...
BUT you will ALWAYS get the business owners who don’t want to use these platforms and don’t mind paying the cash to someone who can do it for them.
Look at Mc Donald’s.
They don’t care if John goes to Burger King and Subway every day, because they know that Jane and Fred always go to Mc Donald’s every day.
Now back to the freelancing side:
The truth is that MOST people will turn you down.
50%
They don’t care if John goes to Burger King and Subway every day, because they know that Jane and Fred always go to Mc Donald’s every day.
Now back to the freelancing side:
The truth is that MOST people will turn you down.
50%
They either want to save money and do it themselves or they already have a site or they just don’t care.
You don’t want to work with these people.
Your market is out there, it’s just about finding who it is and creating your brand that attracts your ideal client.
Niche down.
You don’t want to work with these people.
Your market is out there, it’s just about finding who it is and creating your brand that attracts your ideal client.
Niche down.
Be a web designer for:
HR Firms
Accountants
E-Commerce
Health Shops
Audiologists
Pathologists
Injury Lawyers
(i.e. a niche)
...versus a Generalist.
Successful examples:
https://smilemarketing.com
https://paperstreet.com
Summary:
HR Firms
Accountants
E-Commerce
Health Shops
Audiologists
Pathologists
Injury Lawyers
(i.e. a niche)
...versus a Generalist.
Successful examples:
https://smilemarketing.com
https://paperstreet.com
Summary:
Present yourself as an expert in your niche & you won’t need to worry about those who go to ‘McDonald’s’
And also, it’s not just about the website, but rather the full marketing eco-system involved.
They can get a free website, but then what?
How are they going to get clients?
And also, it’s not just about the website, but rather the full marketing eco-system involved.
They can get a free website, but then what?
How are they going to get clients?
...and that is what you can assist with when it comes to a monthly marketing retainer 
A lot was said here, but let me know if you have any questions and I'll clarify certain points.
Focus on making the best Mc Donald's burgers out there
Hope you found this helpful
A lot was said here, but let me know if you have any questions and I'll clarify certain points.
Focus on making the best Mc Donald's burgers out there
Hope you found this helpful
