Joseph Sugarman describes the use of a progression flowchart

The essence of this logical flowchart is to maintain flow in a copy.

The flowchart mirrors that used by organizations,

Only that this one goes down.

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Each block in the flowchart addresses an aspect in the copy,

Ensuring that each aspect and paragraph flow logically into another.

This approach is very effective for new copywriters,

Especially the ones just building their copywriting skills.

As time goes on, the flow will come naturally,

There will be no need to have a logical flowchart.

Creating flow in an ad is really no big deal when you get the hang of it.

It’s basically just adept reasoning.

When you read any written content,

It's easy for you to notice when the content doesn’t flow.

Another method that helps with maintaining flow in your copy is a method called patterning.

This involves picking out an ad written by someone you admire.

And whose sale is similar to yours.

Then you use the pattern employed in writing the ad to write yours.

You follow the writing style to the latter.

If they used a long headline, you make your headline long.

But you should be careful with this method.

You don’t want to copy the layout so much that people reading will identify which product’s copy layout you’re using.