Here's my explanation.

1) SC has been moving a little more in a leftwards/moderate direction in part because of race politics and in part because the state is gradually recognizing it has a climate change problem.

(1/several) https://twitter.com/EWErickson/status/1308371934158221312
2) Lindsey Graham has always been soft with Rs. DeMint types never liked him. Lindsey relied a lot on McCain for support. Now he looks weaker and more like a flip-flopper, unprincipled guy with his embrace of Trump. Just a bad look-- not a strong sell. https://twitter.com/EWErickson/status/1308371934158221312
3) There is a somewhat stronger Never Trump contingent in SC than one might expect. A lot of these people are debt/deficit hawks and hardcore free traders like Mark Sanford. They don't like Lindsey either. https://twitter.com/EWErickson/status/1308371934158221312
4) Trump has juiced the African-American vote in a bunch of places, including SC. So you see more Democratic voters than you would have in, say, 2008 or 2012. https://twitter.com/EWErickson/status/1308371934158221312
5) Changing demographics. SC has more immigrants than many think. Those people are increasingly becoming eligible to vote. They're not liberals, but a lot of them are in industries where trade matters, and probably Trump's immigration policy hurts. https://twitter.com/EWErickson/status/1308371934158221312
6) I think the Dem has been relatively good at raising money for what should have been an uncompetitive race. Money begets money. Money raises name ID. Higher name ID accomplishes a lot with polling. https://twitter.com/EWErickson/status/1308371934158221312
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