With regard to current cycling events and threads:
Doping (pharmacological or electromechanical) is not going away. How can it?
1/
* The sport needs a constant flow of sponsors
* Team sponsors need more exposure and fans
* Organisers ditto
* Governing bodies ditto
* Gravy train ditto
* New fans demand new ‘best ever’ spectacles
2/
But:
* Anti-doping & technical rules remain in place
* Riders can only improve marginally (yes, I know) year-on-year
So the sport is a prisoner of its own making:
Go faster but don’t cheat
3/
If rules aren't aligned with reality then we’ll continue the ‘Emperor’s New Clothes’ soap and try not to see the elephant in the room.
Sympathies lie with:
* Good honest staff, of all parties, who rely on the sport.
* Riders ditto
* (Some) media & journos ditto
* Informed fans
4/
cc. Any other pro sport.
End/
You can follow @kenem.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: