When (and how) to write a highly cited versus a highly targeted paper.

Yesterday I recommended a colleague for promotion who had <30 citations across her 21 papers. She was researching a local but important issue and her targeted research and outreach had massive local impact...
Today my citations passed 20K but I still write locally targeted papers - my two most recent publications are targeted clearly to a UK (REF) and English (policy) readership, but their non-academic impact will (I believe) be substantial...
Having said that, writing the odd highly cited paper doesn& #39;t do your career any harm and you can learn how to target a paper to an international audience for academic impact the same way you target any audience. You just need to know what they value most...
To write a highly cited paper you need to create an evidence-based argument that demonstrates rigour, originality and academic significance in the context of your field or discipline
It might look a bit like this
And a good title helps...
I know I& #39;m going to get a lot of flack for this thread so I& #39;m going to duck out of Twitter while the storm breaks! But hopefully some people will find some of this useful...
You can follow @profmarkreed.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: