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When (and how) to write a highly cited versus a highly targeted paper.
Yesterday I recommended a colleague for promotion who had <30 citations across her 21 papers. She was researching a local but important issue and her targeted research and outreach had massive local impact...
Yesterday I recommended a colleague for promotion who had <30 citations across her 21 papers. She was researching a local but important issue and her targeted research and outreach had massive local impact...
Today my citations passed 20K but I still write locally targeted papers - my two most recent publications are targeted clearly to a UK (REF) and English (policy) readership, but their non-academic impact will (I believe) be substantial...
The key is to develop an impact plan for your paper rather than leaving it to chance https://www.fasttrackimpact.com/post/2019/03/18/research-impact-planning. This is the impact vehicle for my REF paper led by @BellaReichard https://www.fasttrackimpact.com/im-writing-a-case-study-for-the-ref, and this is how I'm getting impact for the policy piece https://www.slideshare.net/MarkReed11/influencing-policy?from_m_app=ios
Having said that, writing the odd highly cited paper doesn't do your career any harm and you can learn how to target a paper to an international audience for academic impact the same way you target any audience. You just need to know what they value most...
To write a highly cited paper you need to create an evidence-based argument that demonstrates rigour, originality and academic significance in the context of your field or discipline
It might look a bit like this
And a good title helps...
See my full presentation here https://www.slideshare.net/MarkReed11/how-to-write-a-highly-cited-paper-143019807?from_m_app=ios and here's my Google Scholar profile https://scholar.google.co.uk/citations?user=EE3ds6QAAAAJ&hl=en. But just because an uncited paper is under-rated by academics doesn't mean it can't be your most impactful work.
I know I'm going to get a lot of flack for this thread so I'm going to duck out of Twitter while the storm breaks! But hopefully some people will find some of this useful...
