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10 Marketing Acronyms You Need to Know
//THREAD//
Can you tell me what AIDA stands for?
What about CTA? Or ROAS?
Find out below
//THREAD//
Can you tell me what AIDA stands for?
What about CTA? Or ROAS?
Find out below
1. AIDA is a Marketing Funnel
Attention Interest Desire Action
Let’s break it down using an Email as an example
Attention: Subject Line
“I just made $500 in my sleep”
Interest: Build off the Subject line
“I can’t believe I didn’t know about this, it changed my life!”
Attention Interest Desire Action
Let’s break it down using an Email as an example
Attention: Subject Line
“I just made $500 in my sleep”
Interest: Build off the Subject line
“I can’t believe I didn’t know about this, it changed my life!”
Desire: Tell a story, make it personal
“I spent months looking for a side hustle like this, I wasted so much time & money, I was ready to give up until..”
Action: In this case, would be a Call To Action at the end of the Email
“Make money in your sleep!”
“I spent months looking for a side hustle like this, I wasted so much time & money, I was ready to give up until..”
Action: In this case, would be a Call To Action at the end of the Email
“Make money in your sleep!”
2. BR - Bounce Rate
A term related to web traffic
It represents the percentage of visitors who end up on your website or page,
And then bounce (leave) without taking a single action, like clicking a link or making a purchase
The lower this number, the better
A term related to web traffic
It represents the percentage of visitors who end up on your website or page,
And then bounce (leave) without taking a single action, like clicking a link or making a purchase
The lower this number, the better
3. CR - Conversion Rate
The percentage of people who completed a desired action or goal
The amount of people who clicked your link, and ended up making the purchase
The percentage of people who completed a desired action or goal
The amount of people who clicked your link, and ended up making the purchase
4. CMS - Content Management System
A computer software used to manage the creation of digital content
They make it easy to create websites without having to know how to code
A great example of one is @wordpressdotcom
A computer software used to manage the creation of digital content
They make it easy to create websites without having to know how to code
A great example of one is @wordpressdotcom
5. CTA - Call To Action
This is when you encourage your reader, subscriber, customer etc
To take action
“RT The Top Tweet”
“Buy Now”
And “Click Here”
Are all examples of a CTA
This is when you encourage your reader, subscriber, customer etc
To take action
“RT The Top Tweet”
“Buy Now”
And “Click Here”
Are all examples of a CTA
6. CTR - Click Through Rate
This refers to the percentage of people who actually click a link once they see it
It’s particularly important when it comes to Email Marketing or Facebook Ads
This refers to the percentage of people who actually click a link once they see it
It’s particularly important when it comes to Email Marketing or Facebook Ads
7. PPC - Pay Per Click
This is a model of internet marketing where a person running ads
Pays a specific dollar amount each time someone clicks on one of their ads
Whenever you see an Ad come up in a google search, it is likely the result of someone running a PPC campaign
This is a model of internet marketing where a person running ads
Pays a specific dollar amount each time someone clicks on one of their ads
Whenever you see an Ad come up in a google search, it is likely the result of someone running a PPC campaign
8. ROAS - Return On Ad Spend
A measurement of how much a business earns for each dollar spent on ads
Let’s say you spend $20 on PPC ads
They generated $100 in sales
Your ROAS be $5
Every dollar spent on ads, generated $5.00 in revenue
A measurement of how much a business earns for each dollar spent on ads
Let’s say you spend $20 on PPC ads
They generated $100 in sales
Your ROAS be $5
Every dollar spent on ads, generated $5.00 in revenue
9. SEO - Search Engine Optimization
The process of optimizing your content so that is has a better chance of ranking higher on search engines
Getting your store on the 1st page of a google search
Done right, it will increase the quantity and quality of traffic to your website
The process of optimizing your content so that is has a better chance of ranking higher on search engines
Getting your store on the 1st page of a google search
Done right, it will increase the quantity and quality of traffic to your website
10. UX - User Experience
The interaction or overall experience a user has with a company’s products and services
This could be for an app, website or other online service
The simplicity of the PayPal app makes for a very good UX
(We still don’t like them though)
The interaction or overall experience a user has with a company’s products and services
This could be for an app, website or other online service
The simplicity of the PayPal app makes for a very good UX
(We still don’t like them though)
This is just the tip of the ice berg when it comes to Marketing Acronyms
I chose these 10 because they are some of the most important and common.
I chose these 10 because they are some of the most important and common.
That’s all for now fam
As always, thanks for reading!
If you enjoyed this thread, give that first a tweet a RT
https://twitter.com/tytweed/status/1308048050485563394
As always, thanks for reading!
If you enjoyed this thread, give that first a tweet a RT
https://twitter.com/tytweed/status/1308048050485563394
