Read on Twitter
5 LOGO VARIATIONS YOU NEED FOR YOUR BRAND
[ A THREAD ]
[ A THREAD ]
N°1 - Primary Logo
Most complex logo. If you have tag lines/ location info / illustration in your branding, this is the logo where you would include that.
Best used for :
Website headers, large printed collateral
Most complex logo. If you have tag lines/ location info / illustration in your branding, this is the logo where you would include that.
Best used for :
Website headers, large printed collateral
N°2 - Stacked Logo
A tighter version of your logo, more compact.
Often it's a stacked version of a very horizontal logo (or vice versa)
Best used for :
Smaller collateral like business cards/mobile header on your website.
A tighter version of your logo, more compact.
Often it's a stacked version of a very horizontal logo (or vice versa)
Best used for :
Smaller collateral like business cards/mobile header on your website.
N°3 - Submarks
It's a simplified version of your logo that still includes your biz name.
The small shapes make it ideal for places where your full logo wouldn't fit.
Best used for:
Small print pieces + stamps. Also, profile photos for social media.
It's a simplified version of your logo that still includes your biz name.
The small shapes make it ideal for places where your full logo wouldn't fit.
Best used for:
Small print pieces + stamps. Also, profile photos for social media.
N°4 - Icons
Similar to submarks : small design mark that can stand in when your logo wouldn't fit.
Often an icon includes an abbreviation of your biz name OR a small illustration/mark.
Best used for:
Social media profiles / favicon on your website.
Similar to submarks : small design mark that can stand in when your logo wouldn't fit.
Often an icon includes an abbreviation of your biz name OR a small illustration/mark.
Best used for:
Social media profiles / favicon on your website.
N°5 - Miscellaneous
This really depends on your business.
Some brands will need another logo variation outside of their primary/stacked logo.
Others may need additional submarks / tagline designs.
This could also just be a very simplified version of the logo.
This really depends on your business.
Some brands will need another logo variation outside of their primary/stacked logo.
Others may need additional submarks / tagline designs.
This could also just be a very simplified version of the logo.
Thank you for reading.
If you enjoyed this thread, please like & RT and help someone else improve their logo !
Stay Wild
If you enjoyed this thread, please like & RT and help someone else improve their logo !
Stay Wild