There was a point in early 2017 where it became clear the XB1 project wasn& #39;t working out. Xbox had cancelled projects, closed studios and by 2017 there was a cut in funding to the gaming segment.

Towards the end of that year, Spencer was promoted to the senior leadership team.
Since then, Xbox management have worked to put a strategy in place that revolves around extending the Xbox ecosystem through software, services and hardware. With support right from the top.

It& #39;s allowed them to double the number of owned studios + shift focus beyond console.
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