Why I Went Full "Impersonal Brand"
Hey, it& #39;s Charles Miller
You may have noticed a change to my name and @
Let& #39;s go through why I did it and what the future looks like
Thread
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Hey, it& #39;s Charles Miller
You may have noticed a change to my name and @
Let& #39;s go through why I did it and what the future looks like
Thread
1. Benefits Of Being Personal
A personal brand can be very powerful
You can build a cult around your name and face
You can somewhat easily build trust
You can do YouTube videos, periscope, filming your own ads, etc
A personal brand can be very powerful
You can build a cult around your name and face
You can somewhat easily build trust
You can do YouTube videos, periscope, filming your own ads, etc
2. Drawbacks Of Being Personal
There are two main disadvantages to going personal
First is a level of fame, which some want, but I don& #39;t
Second is *kind of* not being able to sell the business
(There are people who have sold personal brands, but it& #39;s complicated)
There are two main disadvantages to going personal
First is a level of fame, which some want, but I don& #39;t
Second is *kind of* not being able to sell the business
(There are people who have sold personal brands, but it& #39;s complicated)
3. What I Want
What I want most is a sellable company with its own identity
I want a brand that isn& #39;t connected to a name or face
I want to build without taking pictures or doing video
Just writing, scaling, cashing out
So, impersonal is the way to go
What I want most is a sellable company with its own identity
I want a brand that isn& #39;t connected to a name or face
I want to build without taking pictures or doing video
Just writing, scaling, cashing out
So, impersonal is the way to go