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Why I Went Full "Impersonal Brand"
Hey, it's Charles Miller
You may have noticed a change to my name and @
Let's go through why I did it and what the future looks like
Thread
Hey, it's Charles Miller
You may have noticed a change to my name and @
Let's go through why I did it and what the future looks like
Thread
1. Benefits Of Being Personal
A personal brand can be very powerful
You can build a cult around your name and face
You can somewhat easily build trust
You can do YouTube videos, periscope, filming your own ads, etc
A personal brand can be very powerful
You can build a cult around your name and face
You can somewhat easily build trust
You can do YouTube videos, periscope, filming your own ads, etc
2. Drawbacks Of Being Personal
There are two main disadvantages to going personal
First is a level of fame, which some want, but I don't
Second is *kind of* not being able to sell the business
(There are people who have sold personal brands, but it's complicated)
There are two main disadvantages to going personal
First is a level of fame, which some want, but I don't
Second is *kind of* not being able to sell the business
(There are people who have sold personal brands, but it's complicated)
3. What I Want
What I want most is a sellable company with its own identity
I want a brand that isn't connected to a name or face
I want to build without taking pictures or doing video
Just writing, scaling, cashing out
So, impersonal is the way to go
What I want most is a sellable company with its own identity
I want a brand that isn't connected to a name or face
I want to build without taking pictures or doing video
Just writing, scaling, cashing out
So, impersonal is the way to go
4. What Comes Next
I'm getting into paid traffic right now
Later, I may start a paid newsletter or membership site
Either way, I plan to grow whatever this is to be quite large
Then, in 5 or 10 years, I want *the option* to liquify
We'll see if I do, but I want that choice
I'm getting into paid traffic right now
Later, I may start a paid newsletter or membership site
Either way, I plan to grow whatever this is to be quite large
Then, in 5 or 10 years, I want *the option* to liquify
We'll see if I do, but I want that choice
5. What You'll Get
You'll get the same dude writing the tweets
The same dude writing the emails
Same humor, same personality
So don't worry, nothing is changing
Let's keep having fun
Thanks for reading
You'll get the same dude writing the tweets
The same dude writing the emails
Same humor, same personality
So don't worry, nothing is changing
Let's keep having fun
Thanks for reading
