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Hard to believe, but it’s only been 2 short years with more twists and turns than a Jeffrey Archer page-turner @PlayMPL 
https://twitter.com/techcrunch/status/1307898847721598977
https://twitter.com/techcrunch/status/1307898847721598977
Sometimes gets lost in the narrative, when we’re competing with battle-hardened, decade old companies with much, much deeper pockets but it’s incredible what the young team has achieved over the past couple of years.
When we were on the Playstore a couple years back, fastest to a 1M DAU ever in India!
We signed Virat, when we were a 3 month old company! Remember sitting in his office when the app was just 2 weeks old!
Youngest ever broadcast sponsors of the IPL (6 mo old company!)
We signed Virat, when we were a 3 month old company! Remember sitting in his office when the app was just 2 weeks old!
Youngest ever broadcast sponsors of the IPL (6 mo old company!)
Today, we have @surgeahead founders reaching out to sign BAs, go on mass media and thinking about mass marketing much much earlier in their journey.
When we got out of the Playstore, we were told growth will be very very hard to come by, every single marketing metric would fall.
When we got out of the Playstore, we were told growth will be very very hard to come by, every single marketing metric would fall.
Over the past 18 months, we have crossed over 60M users all outside of the Playstore and Kantar tells us that brand awareness levels of @playMPL are almost on par with PUBG across the entire country! This would be equivalent to hitting ~100M users on the Playstore, in 18 mos!
In fact, MPL is so popular that unofficial' guide to MPL' apps are frequently trending on the Playstore.
From back when the original funding discussions took place in Feb before IPL was originally scheduled to occur, the platform has grown 4x across all key metrics.
From back when the original funding discussions took place in Feb before IPL was originally scheduled to occur, the platform has grown 4x across all key metrics.
In a sports & entertainment industry which runs on age-old friendships, subterfuge and clear nexus, the team managed to pull off a coup by signing two of the biggest IPL teams & principal sponsorship of the biggest entertainment property on Indian television - Bigg Boss.
The team has shipped more than 60+ world class games and run the largest tournaments across e-sports as well as casual games the country has ever seen - truly democratising e-sports. Our biggest tournaments are bigger by a factor of 10 to the nearest competition.
Yes, of course we have made many many mistakes - some of them outright stupid and amateur in hindsight and there have been some terrible terrible lows and more than a couple near-death experiences but I’ll save them for the Netflix documentary 
PS: We're hiring!
PS: We're hiring!
