Ronald Perelman, who bankrupted @Marvel in the 1990s under immense debt (which included $150 million paid for a trading-card company when Marvel already had one), is reportedly selling "almost everything" to pay his bills. https://finance.yahoo.com/news/perelman-selling-almost-everything-pandemic-161131314.html

The SkyBox acquisition baffled everyone in the business press. Marvel had Fleer. SkyBox was quite new — it had been Impel shortly before, spinning off of (!) a tobacco company. And the trading card market was collapsing.

But for a time, Marvel got to publish DC's trading cards.

I wrote at the time that Marvel's comics sales were not the cause of its 1990s bankruptcy; the debt piled up by its ownership was many times what its comics earned. I wrote much the same here regarding AT&T and DC's recent concerns.

"Who owns and who owes" often explains a lot.