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Fast (cc: @domm, @mkobach) has taken over social media this year, especially with their recent product launch. Their social and launch strategy is talked about a lot, but I honestly like their website even more. Here's why 
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In my honest opinion, most websites are boring. But Fast's isn't. My favorite part of their site is how they include video every chance they get. Between the iPhone mockup or the video of the pink hoodie, they take every chance they get to engage the visitor.
But, fancy videos don't correlate to product usage. Most people make decisions based on what others have said. That's why Fast includes the logos of places that they've been mentioned and a testimonial strip that features real people (and their tweets)
Fast's website does a really good job of highlighting the pain points that many of us have gotten used to. And instead of focusing on all of the minute features of their product, they focus on the benefits that any user will find. Design attracts attention, and copy converts it.
Most sites bombard you with 1000 different CTA's. Not this site though. Fast stays "on-brand" and keeps things simple by only highlighting one CTA which is signing up for Fast. Most websites overdo it in this category. Be like Fast and keep it simple.
I mainly focused on their homepage, but I also love their sellers page. They make a clear effort to show how their product will impact a company's sales efforts, while doing it in a safe way. They address common objections before anyone even has the chance to ask.
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