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Oat milk is going public. Sweden’s Oatly is reportedly considering an IPO at a valuation of as much as $5 billion. Investors include:
Oprah Winfrey
Jay-Z
Natalie Portman
Is this the end of semi-skimmed milk? https://bloom.bg/2FL3DJ7
Oprah WinfreyJay-ZNatalie PortmanIs this the end of semi-skimmed milk? https://bloom.bg/2FL3DJ7
The dairy industry appears to be going vegan, too:
Canadian dairy giant Saputo is acquiring a plant-milk business
Arla announced its own oat-milk brand
Danone spent $10 billion in 2017 buying plant-based WhiteWaves Food https://bloom.bg/2FL3DJ7
Canadian dairy giant Saputo is acquiring a plant-milk businessArla announced its own oat-milk brandDanone spent $10 billion in 2017 buying plant-based WhiteWaves Food https://bloom.bg/2FL3DJ7
Part of this is simply chasing consumer demand.
Seeking a source of tasty fats with a smaller carbon footprint than the cattle industry is a justification for consumers to switch, and self-diagnosed lactose intolerance appears to be on the rise https://bloom.bg/2FL3DJ7
Seeking a source of tasty fats with a smaller carbon footprint than the cattle industry is a justification for consumers to switch, and self-diagnosed lactose intolerance appears to be on the rise https://bloom.bg/2FL3DJ7
There’s a better reason for the dairy industry to chase the vegan market, however:
Dollars http://bloom.bg/2FL3DJ7
Dollars http://bloom.bg/2FL3DJ7
Only a quarter of the milk produced on farms ends up being sold as a liquid, with the vast majority turned into:
Cheese
Butter
Infant formula
Yoghurt http://bloom.bg/2FL3DJ7
CheeseButterInfant formulaYoghurt http://bloom.bg/2FL3DJ7
Those manufactured goods are a far more profitable business for most dairy processors.
Fresh milk requires fiendishly complex supply chains capable of delivering consumers a highly perishable product from living animals http://bloom.bg/2FL3DJ7
Fresh milk requires fiendishly complex supply chains capable of delivering consumers a highly perishable product from living animals http://bloom.bg/2FL3DJ7
Cheese, butter and other goods last longer, can easily be manufactured on demand and can be heavily branded.
In that way, non-milk dairy products have a lot in common with plant-based milks http://bloom.bg/2FL3DJ7
In that way, non-milk dairy products have a lot in common with plant-based milks http://bloom.bg/2FL3DJ7
In China, plant milks have about a third of the combined market for milk and its alternatives, but it’s declining.
In the U.S., the plant-based share is rising fast to nearly 17% of the combined market http://bloom.bg/2FL3DJ7
All the growth in the dairy industry these days is in things other than milk. From 2000 to 2018, this is how U.S. consumption changed:
Butter 51%
Cheese 57%
Yogurt 138%
Milk and ice cream saw declines http://bloom.bg/2FL3DJ7
Butter 51%Cheese 57%Yogurt 138%Milk and ice cream saw declines http://bloom.bg/2FL3DJ7
From that perspective, the dairy industry would be better off if milk-drinking continued to decline and people switched to plant-based alternatives.
So don’t be surprised to see milk producers increasingly going vegan-ish http://bloom.bg/2FL3DJ7
So don’t be surprised to see milk producers increasingly going vegan-ish http://bloom.bg/2FL3DJ7
Just don’t kid yourself that you’re cutting your carbon footprint much by opting for an almond latte.
The amount of milk coming out of cows is still rising -- and it’s the butter on your toast and the cheese on your pizza that’s driving it http://bloom.bg/2FL3DJ7
The amount of milk coming out of cows is still rising -- and it’s the butter on your toast and the cheese on your pizza that’s driving it http://bloom.bg/2FL3DJ7
