How Official Footy twitter accounts can be creative for 2020/2021 season

Follower numbers alone don’t mean much. Your audience must be engaged and proactive if you're ultimately going to be able to sell to them your brand and ultimately your merchandise......

Build relationships with your followers. So here’s how some accounts may improve in 2020/2021 season
Create a conversation list
Whom you follow determines your daily experience of Twitter.
The most followed Footy Twitter account probably has a private conversation list,......

...this list is probably used to communicate with people who are fun to talk to, who are brand ambassadors probably by just their profile and tweets. This does not mean they’re ignoring everybody else......

Listen carefully and follow
Dear footy admins social media is all about having dialogues***, and dialogs mean listen and talk to your fans!
Sidebar: Did you know that a synonym for dialogue is banter?
......

listen by:
Reading tweets: To find out what is on the minds of your fans
Monitor your handle. Often fans talk about your brand without using your handle or tagging you. Regularly monitor Twitter for people who mention your brand by creating a search and saving it....

Replies & mentions. Each time you check handle throughout the day, check for direct messages and mentions. Respond*** if need be,
Follow supporters who talks to you on Twitter. Respond*** to them, retweet their comments. This will build brand loyalty for you!
.....

Footy Influencers
Your goal as a community manager should be to engage with all of your followers, addressing the needs of any customer who contacts you on Twitter. But realistically, there are only so many hours in the day, and you may not get to everyone.......

So if you have to set priorities, make sure you take care of your fan-influencers. your most active and widely-connected users.
Footy Twitter brand has proven to be peculiar: i.e, using a celebrity or random influencer to connect to them may not the language they speak....

You can use former footy players to promote material to them, you can use the most vocal accounts, to promote your material. I trend I have noticed when a certain brand promote material via celebs and influencers, their fans always feel alienated and not valued.

Change your visual branding
There are some Footy accounts with the most appalling visuals. It is time those teams sat down and spoke to their graphic departments. I have noticed this with their Media statement, whereby they try to use company branding...

but they end up looking very unprofessional, as though it was done by novice. If your branding colours are going to sidetrack from the message, it is better if you just put company logo at a suitable position & not colour the entire page.
Graphics a loud! use moderately & wisely