CLARIFICATION OF WANG YIBO'S ENDORSEMENTS - A Thread.

There has been many attempts to attack Yibo's commercial resources & we would like to clarify and explain how endorsements work.

#王一博 #WangYibo王一博 #WangYibo #Yibo #イボ #왕이보 #이보 #หวังอี้ป๋อ #ワンイーボー
There are dedicated channels to defame Yibo with an overall views of more than 3 mil+. With daily uploads, subbed in ~12 languages & spread to other international platforms. We would like to clarify & debunk those rumours and urge viewers not to blindly trust such slander videos.
A few reasons on why brands chose Wang Yibo as their spokesperson.

Point 1: Since 2018, Produce 101, Gank Your Heart, The Untamed, One More Try, Street Dance of China 3 as well as the upcoming Legend of Fei, Being A Hero, his regular hosting gig on Day Day Up...
...and his motorcycle racing career has push Wang Yibo in front of audiences eyes and brought him attention. The good impression and popularity complement the number of endorsements.
Point 2: Commercial collaborations between 2 parties take time. The details of Yibo's 2020 endorsements and the time taken are listed below. This consideration & preparation period ranges from 3 months ~ 6 months & all endorsements had sufficient time to prepare their ad campaign
Point 3: Wang Yibo's unique and multifaceted personality, various skills from his hobbies is more or less in line with requirement of the brands that chose him and they are a perfect match.
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At the same time, his strong appeal and fans' buying power is also one of the reasons the brands chose him. This point is proven in his various endorsements' sales result posted by the official sources.
Point 4: Since summer of 2019, Wang Yibo’s popularity has been rising. His film/TV projects, stage performances and endorsements are similarly on an upward trend. His good public image, high business value, unique personality (thanks to DDU & PD101)...
...and the support from his fans earned him appreciation from various endorsement brands.
Point 5: There has been many instances where Wang Yibo has been slandered because of some binding him with another celebrity. This affects the brands' and their spokesperson's image and integrity & they protect Yibo in many such occasions.
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The brands officially refute malicious rumours, rejecting and discouraging binding promotion with other artists.
Here are the sales posters produced by the brands themselves or from official sources.
From the points above, endorsement deals are not something that can be affirmed in a week/month's time. Many brands chose Wang Yibo as their spokesperson as his personal value and image fit their requirements.
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Also, many brands have a history of working with him before they announced him as their spokesperson.

We urge all not to trust in any malicious rumours but only the official sources.
Sources gathered are from various official channels such as the Brand's official weibo account etc., using the reference from 王一博辟谣澄清bot with their approval.

Link: https://weibo.com/u/6454085628?from=myfollow_all&is_all=1
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