Can we PLEASE talk about how white people are buying black owned hair companies/products, putting harmful ingredients in them, &now many Black people&POC are losing years worth of natural hair progress? Look at all of the ingredients changing on the products lately.

The most obvious piece of evidence—Devacurl’s complaint pages. The most popular YouTubers, models, and bloggers advertised this product for years. Even as their hair broke down and slowly withered, many were indenial because of the platforms and business contracts they were in.

Ayesha Malik is a well known example of someone who proudly used Devacurl day in &day out for years. She invested her time, money, loyalty, and consistency into this product, only for it to yield trauma in return. She has recovered, but the obstacles were unnecessary/unethical.

The business was sold, acquired &thrown around a few times before obtaining some stability.
This is your new Devacurl CEO. This company wasn’t too deep rooted and ethnically loud to begin with, so no surprise.

Second case provided: SHEA MOISTURE. The founders who built the company ground up are pictured in the left photo. However, in small print, you’ll notice it was acquired by British consumer goods company, Unilever in 2018. The second photo is the CEO of Unilever.

You can easily find complaints regarding Shea moisture online. Threads, videos, tweets, blogs, you name it. That curl soufflé ain’t it no more sweetie. I broke out in clinically diagnosed DERMATITIS TWO days after using it again last year, then remembered why I stopped using it.

The third piece of evidence includes Carol’s Daughter. Oh, Carol. This product was more of a last resort that I decided to try because I noticed a lot of the products I liked were changing. So I gave it a go. But like Shea Moisture, my hair broke and shed.

Lisa Price, the founder of a Carol’s Daughter, sold her brand that was also built from ground zero to LOREAL. And here is you lovely CEO of that company.

The list goes on. I have my own personal photos I may add, not sure yet. Because I’m still getting over it all. But just know this is very much happening to your favorite black owned companies so stay aware. Keep thriving my loves.

Fun fact, I am a POC curl enthusiast but also an entrepreneur & musician
I sing about preserverance and things that matter
Here’s my page feel free to check it out