(1 of 5)
I shouldn't care but I'm ex-radio & it BAFFLES me!
@3AW693 I don't know WHICH betting agency's concerned ( @sportsbetcomau @tabcomau SEVERAL) coz we don't find out but WHY have U treated a CLIENT like crap for MONTHS? WHY play 2 secs of an ad then awkwardly cut to filler?
(2 of 5)
* If you are not ALLOWED to play the ad (for whatever legal reason), WHY schedule it?
* If the client has an ongoing spend, but their ads become outdated, WHY not have a GENERIC ad you can run?
* If you're unable to play ANYTHING re betting, WHY take the client(s) money?
(3 of 5)
* Is the client ripped off CREDITED each time their spot consists of 3AW "breakdown" filler, as they should be?
* Does the client whose ad FOLLOWS pay for the 1st few seconds THEIR ad is cut, as it ALWAYS is (including a LIVE read this morning, 1st time I heard THAT)?
(4 of 5)
I KNOW this issue is trivial with all that's going on, but everything else has an ANSWER. I can't think of ANY reason THIS "solution" would be chosen (apart from unprofessionalism & laziness), unless longtime high ratings give programing & sales depts a "who cares?" air.
(5 of 5)
I may be the ONLY 1 in Melbourne noticing this incredibly clunky "solution" to WHATEVER is the problem, but as Creative Director in several stations I did solve many similar issues AND I'm willing to help YOU if I can FREE coz I want to stop cringing at this shit. DM me!
You can follow @ScorpioOx61.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: