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Why TikTok duets are the future of music 
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎶" title="Mehrere Musiknoten" aria-label="Emoji: Mehrere Musiknoten">
A quick thread (w/ videos)https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇🏽" title="Rückhand Zeigefinger nach unten (mittlerer Hautton)" aria-label="Emoji: Rückhand Zeigefinger nach unten (mittlerer Hautton)">
A quick thread (w/ videos)
1/ TikTok duets feature allows any user to take the previous audio and remix over it all in app. Small & big artists are using it to find collabs.
Let’s start with @charlieputh. You’ve probably heard of him.
He puts out this sample and asks folks to duet him.
Let’s start with @charlieputh. You’ve probably heard of him.
He puts out this sample and asks folks to duet him.
2/ within a few days, Ryan Mack puts vocals on the track, it slaps. No DMs, no managers, no reaching out, no studio time, just vibes and creativity.
3/ but wait, there’s more. @JUSTUSraps adds a rap verse to fill the song out.
This BTS of making the song is fascinating. Just listen to all three versions of the same song.
These 3 never met. Never sent texts/emails back and forth. No studio. Just headphones, mic and music.
This BTS of making the song is fascinating. Just listen to all three versions of the same song.
These 3 never met. Never sent texts/emails back and forth. No studio. Just headphones, mic and music.
4/ Other artists are doing it too. @andygrammer puts out a tune and requests people to duet him. In a few days, @JUSTUSraps responds with an absolute banger.
5/ And last are collabs from two relatively known artists that happen directly on TikTok. @jakemiller puts out a beat and @andygrammer responds.
Just getting another known artist typically takes outreach, money, writers, connections & luck.
TikTok cuts thru all that.
Just getting another known artist typically takes outreach, money, writers, connections & luck.
TikTok cuts thru all that.
6/ the takeaways:
-TikTok duets have made it incredibly easy for artists to collab and focus on the music and all IN-APP
-TikTok discovery, what better way to discover a new artist than to hear them collab with your fav artist?
-BTS/Making of content is fascinating.
-TikTok duets have made it incredibly easy for artists to collab and focus on the music and all IN-APP
-TikTok discovery, what better way to discover a new artist than to hear them collab with your fav artist?
-BTS/Making of content is fascinating.
7/ And heres a bonus one where @andygrammer raps with @tokenhiphop.
And rhymes the word repertoire.https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">
And rhymes the word repertoire.
BACKSTORY: Was texting someone Wednesday & said “imma write a thread on this” as a joke. Wrote this the next morning.
In <48 hrs, what even are these metrics??
And friends have texted me saying ppl are sharing this thread in groups I’m not in?https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">
In <48 hrs, what even are these metrics??
And friends have texted me saying ppl are sharing this thread in groups I’m not in?
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">" title="BACKSTORY: Was texting someone Wednesday & said “imma write a thread on this” as a joke. Wrote this the next morning.In <48 hrs, what even are these metrics?? And friends have texted me saying ppl are sharing this thread in groups I’m not in? https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">">
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https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">" title="BACKSTORY: Was texting someone Wednesday & said “imma write a thread on this” as a joke. Wrote this the next morning.In <48 hrs, what even are these metrics?? And friends have texted me saying ppl are sharing this thread in groups I’m not in? https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">">
REQUEST: if anyone is hiring for product marketing roles, DM me! https://abs.twimg.com/emoji/v2/... draggable="false" alt="👨🏽‍💻" title="Man technologist (mittlerer Hautton)" aria-label="Emoji: Man technologist (mittlerer Hautton)"> https://twitter.com/shardulgo/status/1299098497015185409">https://twitter.com/shardulgo...
Since this is now going viral (or at least I think it is), check out my podcast:
https://anchor.fm/shardul/episodes/Three-Good-Things-Vol--76---Guest-Kat-Cole-ejandm
One">https://anchor.fm/shardul/e...https://abs.twimg.com/emoji/v2/... draggable="false" alt="❤️" title="Rotes Herz" aria-label="Emoji: Rotes Herz">.
https://anchor.fm/shardul/episodes/Three-Good-Things-Vol--76---Guest-Kat-Cole-ejandm
One">https://anchor.fm/shardul/e...
