Use this one psychological SECRET WEAPON to prime anyone’s subconscious

How can you (ethically) use this secret weapon to your advantage?

Let’s find out.

*** A THREAD ***

Have you ever wanted to influence someone?

Someone who has no idea who you are?

Someone thousands of miles away?

Me too.

Here’s a quick story about how I did it, and how you can do it too.

I used to be a corporate guy, climbing the corporate ladder.

Part of climbing that ladder is moving from job to job.

I needed more experience, so I found a company I wanted to work for.

Problem was, no one in my network could get me a meeting.

I sure as hell wasn’t going to just apply online and let my resume fade in to the ether…

So I had to find a better way to get a meeting.

After some googling and LinkedIn stalking, I found my target: Jason.

But have you ever sent a cold email or made a cold call pitching your services?

Ya, seriously low success rate.

I wasn’t about to bet my future on a 1% success rate…

I’m going to give myself every opportunity to win.

Time to cash in on all that learning I’d been doing…

I’ve always been a pretty persuasive guy...

but now we were about to find out if I was all hat and no cattle...

Before we go there, you need to learn a little bit about your brain.

I hate to break it to you but...

your brain is lazy.

My brain is lazy.

It absolutely hates new and uncomfortable situations.

You can feel it every time you’re in an uncomfortable situation.

Sweaty palms.

Racing heart.

A big ‘ol knot in your stomach.

And all you want to do is leave.

To go back home, where you’re comfortable.

Where everything is familiar…

Your brain craves comfort.

It craves familiarity.

Familiar and comfortable situations allow your brain to relax…

To be lazy.

Here, I’ll show you...

Think about the last time you went to your favorite restaurant.

Before you looked at the menu, you knew what you were going to order.

And then the waiter tells you about the "Chef's Special" in such a way that only a gifted waiter can....

But when the waiter tells you about the special (Tuna Tartar with a Gooseberry Reduction and Potatoes Au Gratin topped with truffles), it sounds incredible.

Your mouth starts watering while your brain goes to work…

Yes, the special sounds great.

But what if it’s too heavy on the spice?

You'll hate it.

Just go with the old standby.

You know it’s good, and you know you won’t be disappointed.

So you go with the your favorite.

You choose the familiar.

The comfortable.

But why?

The Familiarity Bias.

That’s why.

You’ve already seen it in action in your own life a thousand times, so you don’t need a definition.

I’m just giving a name to something you’ve already experienced.

It’s simply the theory that given a choice, the brain will default to the most familiar option unless overridden by other inputs.

The problem with the last part of that sentence...

“unless overridden by other inputs”...

is that the Familiarity Bias operates in the background.

So you CAN'T EVEN OVERRIDE IT unless you are first aware of it!

But that’s what I was counting on when I started stalking Jason…

Ok, stalking is a strong word.

Don’t do that.

But as you’ll see, we’re going to get all up in his subconscious.

Jason was a member of three different sales groups on LinkedIn.

(Guess which groups I joined)

Jason shared content like it was his full time job.

Guess who started liking and then commenting (with insanely valuable insights) on those shares?

I did this for three weeks.

I slowly ramped up the liking and then the commenting.

I didn’t want to come across like a stalker…

Truthfully, I don’t know that Jason ever saw a single like or comment from me…

But I suspect he did.

After three weeks of “research”, it was GO TIME.

I fired off what (in my humble opinion) was the best cold email the world has ever seen.

And nothing.

No response.

Now, I’m persistent. I go after what I want.

But you have to balance that with not looking like a weirdo...

Onward.

The next three days were spent analyzing the email.

What did I screw up?

There’s no freaking way this doesn’t work!

I was living in this guy’s head when I wrote that email....

And then...there it was.

“Nate-

I don’t usually respond to these emails, but call me at 2pm tomorrow.”

-Jason.

Was it my amazing cold email?

Was it my methodical approach to crawling into Jason's subconscious?

Was it because he had his favorite Sushi place for lunch and was feeling all fat and happy?

Who knows.

But I think I know.

How else could you use the Familiarity Bias to your advantage?

Think about Twitter.

If you want to get the attention of a big account, you can’t just go screaming in to their DMs.

You’ll either be blocked or your message request will be denied.

But what if you took advantage of the Familiarity Bias?

A thoughtful comment here, a like there.

The account starts to see your profile pic.

They start to associate you with your value-added comments.

You start to become familiar…

Then slide in their DMs and offer more value.

They will be much more receptive to your message.

There are endless opportunities where you can use the Familiarity Bias to infiltrate your target’s subconscious.

This psychological technique works well on women, men and puppies.

Just don't put off that stalker vibe...

Your only responsibility is to use this information ethically and responsibly.

If you got any value out of this thread, retweet to your tribe and share the knowledge.

https://twitter.com/persuadabl/status/1306612111506800640?s=20