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How to create a solid online business... even if you're not a marketer
3 key concepts to explore to build a killer offer
- Saturation
- Validation
- Differentiation
[Thread]
3 key concepts to explore to build a killer offer
- Saturation
- Validation
- Differentiation
[Thread]
Let's start with some assumptions:
1) You're not inventing something brand new (like the very first video game)
2) You're not disrupting an entire market (like Uber and Lyft did to taxis)
Don't worry - you can still build a great offer
Let's begin:
1) You're not inventing something brand new (like the very first video game)
2) You're not disrupting an entire market (like Uber and Lyft did to taxis)
Don't worry - you can still build a great offer
Let's begin:
Here's what we're not going to worry about: saturation
Are some markets saturated? Yes, of course.
Thing is... if something is, or appears saturated...
Your first thought should be that the concept is *validated*
Are some markets saturated? Yes, of course.
Thing is... if something is, or appears saturated...
Your first thought should be that the concept is *validated*
Take Red Bull for example.
Before entering the US market, they did tons of research.
The "non-alcoholic beverages" market was full of competitors.
But instead of being scared of saturation, they saw clear demand validation.
Before entering the US market, they did tons of research.
The "non-alcoholic beverages" market was full of competitors.
But instead of being scared of saturation, they saw clear demand validation.
By the way... Red Bull didn't invent energy drinks
So they weren't first to market
Yet, by catering to a proven consumer desire...
And by *differentiating* their offer...
They captured billions in market share
So they weren't first to market
Yet, by catering to a proven consumer desire...
And by *differentiating* their offer...
They captured billions in market share
In the tech world, they use a term called product-market fit
For our purposes, in ecom, info-products, courses, ebooks, coaching programs, etc.
Or as an affiliate for those...
What we want to think about is *offer-marker fit*
For our purposes, in ecom, info-products, courses, ebooks, coaching programs, etc.
Or as an affiliate for those...
What we want to think about is *offer-marker fit*
Remember: we are NOT inventing a new market
You're looking to fulfill an existing desire OR to solve a painful problem
So saturation = validation
A "me too" offer probably won't work
So we want to fight saturation with *differentiation*
You're looking to fulfill an existing desire OR to solve a painful problem
So saturation = validation
A "me too" offer probably won't work
So we want to fight saturation with *differentiation*
If you try to sell the exact same thing, the exact same way to the exact same people...
It either won't work... or you'll be competing by lowering the price
What we want to do is raise value:
Both objective and perceived...
And capture some of that value in a fair exchange
It either won't work... or you'll be competing by lowering the price
What we want to do is raise value:
Both objective and perceived...
And capture some of that value in a fair exchange
So what should you do?
1) Choose a market
Almost everything fits into one of these categories
-Health
-Wealth
-Relationships
1) Choose a market
Almost everything fits into one of these categories
-Health
-Wealth
-Relationships
2) Find a subniche with a specific problem/desire
Health example: moms with baby weight to lose
Wealth example: students that need a plan to start making money online in 5-10 hours a week
Relationships: recently divorced dads that never dated online
(continued)
Health example: moms with baby weight to lose
Wealth example: students that need a plan to start making money online in 5-10 hours a week
Relationships: recently divorced dads that never dated online
(continued)
3) Research
- Understand the person, AKA the customer avatar or buyer persona, in as much depth as possible
- Discover the various offers that seek to solve the specific problem
- Understand the person, AKA the customer avatar or buyer persona, in as much depth as possible
- Discover the various offers that seek to solve the specific problem
4) Decide to create your own offer of find one you can affiliate for
For affiliate marketing, check out this thread https://twitter.com/oliviercantin/status/1290004855881433090
For affiliate marketing, check out this thread https://twitter.com/oliviercantin/status/1290004855881433090
5) Figure out how you're going to get traffic to your offer
I won't get into paid traffic (ads) on this thread...
But I'll say it can obviously work incredibly well,
If you take the time to learn media buying and have enough budget to test things out
(organic traffic
)
I won't get into paid traffic (ads) on this thread...
But I'll say it can obviously work incredibly well,
If you take the time to learn media buying and have enough budget to test things out
(organic traffic
)
In my free course, Twitter Growth, Influence & Monetization
You get strategies that apply to Facebook, Instagram, Pinterest and YouTube
Meaning: content creation and repurposing
The idea is to create content and repurpose it
5000+ people are in at: http://join.oliviercantin.com
You get strategies that apply to Facebook, Instagram, Pinterest and YouTube
Meaning: content creation and repurposing
The idea is to create content and repurpose it
5000+ people are in at: http://join.oliviercantin.com
