Look. I do it. You do it. We all do it, because it gives us a little burst of serotonin. But, much like fact-checking, pointing out political hypocrisy doesn& #39;t change opinions or ideas. The way to "change minds" is to connect with people on their values. 1/?

Take anti-maskers, for instance. While it may be correct to point out all the studies showing that wearing a mask reduces the spread of airborne viruses, and while it may be satisfying to point out that schools have been policing clothing choices for decades, these strategies 2/?

do nothing to generate pro-mask sentiment or convince officials to impose mask mandates. Instead, we should notice that anti-mask rhetoric is centered around the concept of "freedom." It is wrong to say "wearing a mask is good, give up your freedom for the greater good." 3/?

Instead, try "I also value freedom. Wearing a mask increases my freedom because it means I can engage in my life without fear of contracting an airborne illness. When we take actions to protect our and each other& #39;s health, we increase our freedom to do the things we choose." 4/?

Connecting masks to freedom could encourage more people to wear them. Reframe, and connect the issues to values. 5/5