Old designer: Design isn't about style, it's about having a good idea. Concept is everything.

Also old designer: So this logo for a restaurant has a plate and the plate has a bite mark in it ha ha ha

Old designer: Design isn't about aesthetics. It has to communicate meaning. There has to be depth.

Also old designer: So this anti-smoking poster features a cigarette but it looks like a stick of dynamite ha ha ha

Seeking therapy to help unpack the six years I spent in design school being told that the visual equivalent of a dad joke was the apex expression of wit

Old designer: Being a designer means seeing the world differently, to be able to connect signifier to signified, to be able to see patterns in the everyday arrangement of things where no one else would

Also old designer: Notice how the letter 'A' looks like a mountain