1/ Julian Shapiro is an exceptional growth marketer and online writer.

He defines Twitter as a "persistent channel" and says you don& #39;t need luck to succeed - just persistent use of the platform.

Here is @Julian& #39;s strategy on how to grow on Twitter and use it persistently.
2/ There are two archetypes of Tweets that get people to Retweet

• Reference tweets = Followers and Retweets
• Knowledge bombs = Retweets
3/ Reference Tweets - These will get you followers

EX. "If you do the following 5 things, you& #39;ll be more successful in business"

People RT these to add them to their feed for reference later.

These drive followers because people think, "I want more of that"
4/ Knowledge bombs - Retweets

When you eloquently explain something everyone is thinking but no one can say. (Most of @naval)

These will drive RTs, but not necessarily followers because it& #39;s a one-off.
5/ The *best* way to gain followers is through Tweet storms.

Search Hacker News or Reddit for opinions you feel strongly towards or are passionate about.

When you find one, write a tweet storm agreeing or disagreeing with that opinion
6/ Example Tweet Storm

• Everyone on Reddit is saying Growth Marketers need to do X
• You think growth marketers need to do Y

Tweet:

" Everyone thinks Growth Marketers need to do X.
In reality, they need to do Y."

Write a thread explaining why or end it with a zinger

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔂" title="Einmalige Wiederholung" aria-label="Emoji: Einmalige Wiederholung">
7/ Twitter isn& #39;t a firehouse. Don& #39;t treat it like one.

You want to Tweet ~8:50 AM PST and 8:00 PM PST

All great accounts spend ~30 min/Tweet and Tweet 2x a day.
8/ Use the algorithm

The algorithm will lift Tweets that have a ratio of 10 - 25% retweets to impressions.

It will also lift Tweets that use keywords (VC, startup, crytpo). Google, "Twitter following topics" and use those effectively.
9/ Optimize your bio

Use analytics.twitter to see how many page impressions your profile gets compared to followers.

Use that # as a baseline and try new things on your profile
10/ Why should people follow you?

Open your bio with "Writing/Tweeting about X and Y"

Use your pinned Tweet as a deliverable for what your bio talks about.
11/ How to start from 0?

Start by hitting a critical mass of people

Use "Contact Plus" + " http://Floch.Network"> http://Floch.Network " to pull people from your circle.

Your friends/family will interact with your account more than anyone, leverage that.
12/ How to write Tweets others want to Retweet

Be the first person to write what everyone is thinking but haven& #39;t said.

Spot something wrong with your specific industry and point it out in a specific and elegant way.

Talk about a contrarian truth
13/ Your best Twitter content will be:

A. Stuff your passionate about
B: Have strong opinions about
14/ "Twitter is a glorified injection mechanism for Newsletter subscribers" - @Julian
15/ TLDR;

• Best way to grow on Twitter is through Tweet storms
• Optimize your bio to tell people what they& #39;ll get
• Use your pinned Tweet to show a deliverable of what your bio claims
• Use keywords from Following Topics
You can follow @daltonmabery.
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