UPDATE: this naturopath has removed her ad and apologized for not knowing that "family medicine" is a distinct medical specialty and not simply health care terminology to be borrowed and redefined at will.

If only this were the end of the story...
MISREPRESENTATION THREAD https://twitter.com/DocMCohen/status/1237447375871852545

Rules on naturopath representation vary regionally. In BC, the rules are clear: DO NOT misrepresent yourself as a medical specialist, even with a "naturopathic" modifier.

Here is a statement from 2015 by @cpsbc_ca on the use of "naturopathic oncologist."

So here's my question, @CNP_BC: what are you doing to inform your members about the rules around representation?

Is this member who was unaware that "family medicine" is a medical specialty an outlier amongst BC naturopaths?

A 5 min Google of "british columbia" and "naturopathic family physician" reveals that many other @CNP_BC members seem equally misinformed about how to legally advertise.

@CNP_BC, has there been ANY communication to your membership about misrepresentation as medical specialists? Like to this member here, for example?

@CNP_BC, would this member of also claim to be unaware that she's not allowed to call herself a family physician without completing a residency in family medicine?

@FamPhysCan wrote a letter to @CNP_BC back in March, laying out clearly why "family medicine" is not a term to be misappropriated. @BCCFP wrote a similar letter.

More info on naturopath misrepresentation in Canada. https://twitter.com/DocMCohen/status/1237447378849816576?s=19

@FamPhysCan, the family physicians you represent overwhelmingly support nationwide protection of "family medicine" as a title. When are we going to see action on this issue?
FIN