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Today in McDonald's X Travis Scott news – the chain is running out of Quarter Pounder fresh beef, bacon, slivered onions, and shredded lettuce because the of the meal's popularity https://www.businessinsider.com/mcdonalds-travis-scott-meal-sparks-burger-shortages-2020-9
McDonald's didn't run out of beef at any time during the pandemic... until now. And it's just because Travis Scott made the Quarter Pounder incredibly popular https://www.businessinsider.com/mcdonalds-travis-scott-meal-sparks-burger-shortages-2020-9
The Travis Scott partnership is also creating another issue at McDonald's – customers won't stop ordering by blasting Sicko Mode. https://www.businessinsider.com/mcdonalds-customers-order-travis-scott-meal-by-blasting-sicko-mode-2020-9
McDonald's said in an internal memo that franchisees should "make crew aware of these monikers or alternate ordering methods" to avoid confusion when customers roll up blasting Travis Scott. https://www.businessinsider.com/mcdonalds-customers-order-travis-scott-meal-by-blasting-sicko-mode-2020-9
McDonald's CMO being forced to write "'It's lit, sickomode,' 'The fornite guy burger,' or 'You know why I am here' (while playing Travis Scott music)" in an internal memo is beautiful to me, personally. https://www.businessinsider.com/mcdonalds-customers-order-travis-scott-meal-by-blasting-sicko-mode-2020-9
