Read on Twitter
Without fans, digital now becomes a big focus for sponsored activations across the #NFL 
. Who saw the most value for theirs across the league?
Here were the Top 10 brands across social media during Week 1!
A thread of what activations on social stood out (1/7)
#sportsbiz
. Who saw the most value for theirs across the league?Here were the Top 10 brands across social media during Week 1!
A thread of what activations on social stood out (1/7)
#sportsbiz
Putting their name behind the newest stadium helped @SoFi earn the most value across social media & specifically Instagram in Week 1. A beautiful stadium makes for engaging photo content.
They also sponsored content from both the @RamsNFL and @Chargers.
(2/7)
They also sponsored content from both the @RamsNFL and @Chargers.
(2/7)
The #1 brand across Twitter, @Bose, did coordinated activations w/ nearly every team for a headphone giveaway.
They also made a smart choice by sponsoring media of players arriving or practicing wearing their products. Relevant tie-ins make the most sense for all parties.
(3/7)
They also made a smart choice by sponsoring media of players arriving or practicing wearing their products. Relevant tie-ins make the most sense for all parties.
(3/7)
Speaking of league-wide activations, a few brands worked w/ teams & the NFL to execute on this:
• @EAMaddenNFL had most teams advertise that #Madden21 was free-to-play this weekend
• @budlight saw the return of #BudLightCelly
(4/7)
• @EAMaddenNFL had most teams advertise that #Madden21 was free-to-play this weekend
• @budlight saw the return of #BudLightCelly
(4/7)
Brands didn’t need to just activate at a league level to see value:
• @TMobile was the entitlement sponsor for the @Chiefs season opener
• @MGMResortsIntl & @Raiders found a way to hit home for their new fanbase by having a jersey draped outside one of their casinos.
(5/7)
• @TMobile was the entitlement sponsor for the @Chiefs season opener
• @MGMResortsIntl & @Raiders found a way to hit home for their new fanbase by having a jersey draped outside one of their casinos.
(5/7)
Lastly, shout-out to one the newest league partners: @Invisalign! They were the sponsor for many Happy Birthday graphics across the league, often a cause for smiling which aligns with the brand objective. They also sponsored the @Packers score graphics.
(6/7)
(6/7)
Takeaways for me:
• Collaborating in ways that work for all parties leads to best ROI. It’s a “partnership” after all
• Stadium sponsorship crosses into digital as well. Work to build digital presence alongside physical
• Evaluate your long-term activations regularly
(7/7)
• Collaborating in ways that work for all parties leads to best ROI. It’s a “partnership” after all
• Stadium sponsorship crosses into digital as well. Work to build digital presence alongside physical
• Evaluate your long-term activations regularly
(7/7)
