Bit torn about this from @AnnaSophieGross & @jemimajoanna. On the one hand it's a good read & the firm does sound amateurish. On the other, isn't this precisely the kind of snarkiness that helps explain why UK isn't as friendly to start-ups as eg the US? https://www.ft.com/content/e7a279df-3239-4e00-be29-f38d98f4d730

The world of entrepreneurship is peopled by crazies whose ideas often sound flaky. And mostly are. But every so often one of the crazy ideas turns into something amazing. Scepticism is all fair and well but sneering...? Perhaps it's me but I found some bits a little snobbish, eg:

It's quite possible (probable even) this is yet another flaky idea that turns into nothing. And clearly the company flammed up their press release. But damning them because of the HQ isn't in London? Or because their founder didn't go to university? Bit harsh.

Like I say, I'm torn. Exposing dodgy businesses is a noble job and the @FT does sterling work on it (cf @FD on Wirecard). So there's a balance here. But I do worry about the other extreme: promoting a hostile environment for entrepreneurs in what is already a punishing climate.