I was away for two weeks, and out of curiosity, I spent a lot of time interviewing locals about the impact of wild-west tourism in Pakistan (spoiler alert: bad). But one of the last women we met had a different issue -- one that often gets pushed into dusty corners because, women

20-year-old Laldana, has a baby girl who is always sick, and she said the doctor gave her medicine but she wasn't happy. But as an illiterate kohistani speaker, the youngest married woman in her joint family, she has very little power to push back or ask questions

So while we asked her questions in her patched-together, falling-apart wooden traditional river house, she showed us the baby power milk she purchased for 350 rupees (about $2) which she hoped would nourish her baby

But she didn't know how to use it, and the company that makes it, Nestle, doesn't put *clear* pictoral images of how to use its baby milk - which it sells in a country where less than half of adult women are literate.

So she asked us, and I asked a friend who was translating

She couldn't read the instructions either because they were too small, and even when we flashed our mobile phones over them, we could barely make out the instructions

so what she was doing was putting in half a spoon of formula milk into a whole bottle - instead of three large spoons. she was starving her baby.

Pakistan has large gender crisis, like the danger women face in simply being in public -- even far away without internet, we heard of the rape of a mother who was dragged out of her car on a motorway where she was waiting for help

And it has a multitude of other crisis that get shrugged away: no reliable, accessible and affordable contraception for women. a disdain of women's health - and even this indignity - a dangerous one - on how baby milk formula is sold to impoverished Pakistani women