Our team recently shared a deep-dive into sponsored content on Instagram.
It& #39;s a boatload of data analysis including 36,000+ paid posts from 1,600+ athlete, team, league, media IG accounts (thanks @Blake_Lawrence).
Here are a few of my favorite uncovered insights...
It& #39;s a boatload of data analysis including 36,000+ paid posts from 1,600+ athlete, team, league, media IG accounts (thanks @Blake_Lawrence).
Here are a few of my favorite uncovered insights...
TEAM Accounts shared the most sponsored content -- 15,000+, accounting for 42% of all branded posts.
The @Giants topped all team accounts, while NBA orgs made up 8/10 most-active teams.
The @Giants topped all team accounts, while NBA orgs made up 8/10 most-active teams.
North American LEAGUE accounts share far more sponsored content than their international counterparts.
Athletes shared just 11% of all sponsored content in sports.
BUT...
Athletes create engagement 3.3X more effectively for sponsors than all other account types.
(I know, I buried the lede)
BUT...
Athletes create engagement 3.3X more effectively for sponsors than all other account types.
(I know, I buried the lede)
Just download the damn thing. https://opendorse.com/blog/state-of-sponsored-social-report-a-comprehensive-look-at-branded-instagram-posts-in-sports/">https://opendorse.com/blog/stat...